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Home Fragrances Viv! Guilty Treasure

Eau de parfum

Viv! Guilty Treasure

Gender:

Female

Segment:

Lux perfumes

Fragrance information:

Since 2016, Guilty Treasure Viv! has never stopped surprising. A feminine fragrance from the wood, musk, and floral families. Willeke Hofstee — the creative mind behind this fragrance. The fragrance is presented as eau de parfum.

Made in the Netherlands, backed by a long and proud tradition. Guilty Treasure Viv! — the choice of those who appreciate depth and character in every detail.

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Key fragrance characteristics

Perfume information

The scent of Guilty Treasure evolves as an expressive line of development, where layers reveal themselves with precision and warmth. The style of Viv! is recognizable from the opening to the final trail. Every decision feels deliberate, and the composition keeps a clear direction. Eau de parfum supports the depth and body this composition needs.

The accord profile rests on these accords: Citrus, Floral, Musc and Wood forming a compact and readable structure. Secondary accord layers such as Spicy enrich the profile without taking over. The profile is feminine, which makes the scent profile easier to read.

In the top tier you meet sparkling citrus top notes: Bergamot and Lemon.

In the middle phase you sense Petitgrain, Rose, Violet and ylang-ylang keeping a velvety rose-iris direction.

From the group perspective the composition is built around Citrus, Floral, Whiteflower and Musk. The palette also extends to Wood and Gourmet. Within olfactory families the composition sits in Floral, Musk and Wood.

Overall Guilty Treasure holds a coherent structure — the first stage creates momentum, the central phase adds depth, and the final phase leaves a stable imprint. These are the fragrances best judged on skin.

Willeke Hofstee
Perfumer

Gender	Female
Brand	Viv!
Segment	Premium perfumery
Country	Netherlands
Website	http://www.vivbodyluxuries.com
Year of production	2016
Status	Produced
Concentration	Eau de parfum
License holder	Lecorps

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Composition pyramid

Bergamot

Lemon

Petitgrain

Rose

Violet

Musk

Oud

Sandalwood

Top notes

Bergamot Lemon

Heart notes

Petitgrain Rose Violet ylang-ylang

Base notes

Musk Oud Sandalwood Vanilla

Families

Floral

Musk

Wood

Persistence

The persistence of a fragrance is determined by how long it can be felt. It is a characteristic associated with ingredients that evaporate slowly. Persistence depends on the physical properties of the perfume ingredients—mainly their volatility and environmental factors such as temperature and humidity.

Sillage

Imagine a light cloud of fragrance that, like an aeroplane trail, remains in the air after your appearance. This is the sillage - a subtle or vivid imprint left by the most diffuse element of a perfume composition. The sillage can be almost invisible when it is felt only by you and those around you. Or it can be so expressive that its presence is noticed even long after you have left.

Complexity and depth

The complexity of a fragrance is the number and variety of notes that create a unique composition. A complex fragrance contains many different notes that reveal themselves on the skin. The depth of a fragrance is the richness and intensity of the fragrance. Fragrances with a deep composition include heavy and powerful notes that stay on the skin longer and affect others over long distances.

Gender

This scale depicts gender focus and demonstrates how the brand positions the fragrance - as masculine, feminine or universal.

On the skin

The optimum amount of atomisation on the skin is the balance at which the fragrance reveals itself in its entirety and sounds its best.

Where is the best place to apply the fragrance?

The best places to apply a fragrance are the areas where it will reveal itself most fully and create the most vivid impression.

On clothing

The optimum amount of atomisation of the fragrance on clothes, at which it reveals the best quality of the fragrance.

Associations

Perfume associations are the emotions and images that pop into the imagination when you perceive its unique notes and accents

Effect

Fragrances can attract attention and evoke positive emotions, others can leave neutral, and others can cause negative associations and repel people.

Intensity

The intensity of a fragrance is like its ‘volume’, the degree of intensity and strength with which it is felt around you or on the surface.

Packaging quality

Perfume bottle packaging quality is about protection and aesthetic appeal, including strength, reliability, design and materials. High quality ensures the safety and security of the product, a good first impression and attractiveness

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Viv! Guilty Treasure

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Key fragrance characteristics

Perfume information

Description of the composition

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