The art of perfume marketing: how fragrance is sold
A fragrance cannot be seen, touched, or displayed on a shelf like a dress. Yet it is sold by the mil...
2015: the world took its first breath of Eau Vegetal Vivasan. A unisex fragrance from the citrus family. This fragrance is the personal signature of perfumer Michael Forster. The fragrance belongs to the Ambiance collection. Offered in eau de parfum concentration.
Brand country — Switzerland: a place that truly knows its way around a great scent. Eau Vegetal Vivasan unfolds gradually, effortlessly, and with great refinement — a perfect choice for day or evening.
The fragrance is very long-lasting, staying on the skin for 12 hours or more, gradually revealing its notes
The scent will linger in the air even after its wearer has left.
The perfume has a fresh scent that is not too intense, so it does not overwhelm those around you with strong essences
A rich and elegant fragrance that gently unfolds on the skin and lasts most of the day, leaving a delicate trail
Fragrances for spring and summer unfold with light citrus notes, floral and fruity accords, filling the composition with freshness, airiness, and a feeling of carefree lightness on warm days
The composition of Eau Vegetal is built as a layered story, where layers reveal themselves smoothly and sequentially. The style of Vivasan comes through in the way notes appear and fade. Nothing here feels random, and the composition keeps a clear direction. Eau de parfum supports a balanced rhythm of unfolding.
At olfactory-group level the composition is built around Citrus, Whiteflower, Floral and Fruit. The palette also extends to Musk. Within olfactory families the scent maps to Citrus.
As soon as the fragrance opens you catch radiant lemon-bergamot top notes: Bergamot, Grapefruit, Lemon and Mandarin.
At the core of development you detect Jasmine, Lotus and Magnolia holding a harmonious floral direction. At the foundation the composition is fixed through Peach and musk, reinforcing a warm jammy trail.
The olfactory framework is driven by these accords: Citrus, Floral, Fruit and Musc without random overlap. The gender direction is unisex, which makes the scent profile easier to read.
In summary Eau Vegetal reads as a cohesive composition — the start forms character, the heart develops the core line, and the base secures the trail. These are the scent structures best understood on skin.
| Gender | Unisex |
| Brand | Vivasan |
| Segment | Massmarket perfumery |
| Country | Switzerland |
| Website | http://vivasan.dk |
| Year of production | 2015 |
| Status | Produced |
| Concentration | Eau de parfum |
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