Pheromone perfume: can fragrances increase attractiveness?
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1770 Yardley, unveiled in 2016, sits firmly in the category of a masculine fragrance, belonging to the east and wood families. Perfumer Jean-Charles Mignon poured every ounce of mastery into this one. Released in eau de toilette.
Made in the United Kingdom. A rich, layered composition that reveals itself differently depending on your mood and the time of day.
The fragrance is very long-lasting, staying on the skin for 12 hours or more, gradually revealing its notes
The scent will linger in the air even after its wearer has left.
The perfume has a fresh scent that is not too intense, so it does not overwhelm those around you with strong essences
A light and elegant fragrance with harmonious richness—the perfect balance between the depth of eau de parfum and the freshness of cologne
Perfumes for the fall and winter seasons often contain notes of vanilla, spices, ambergris, wood, and other warm accords, creating a feeling of comfort and warmth during the cold months
The olfactory structure of 1770 evolves as a layered story, where layers reveal themselves with precision and warmth. The signature of Yardley is clear in the way notes appear and fade. No excess details, only what works, and the fragrance holds its character from opening to trail. Eau de toilette keeps a balanced rhythm of unfolding.
At the note-group layer the composition is built around Spicy, Citrus, Fruit and Gourmet. The palette also extends to Floral, Wood and Musk. Within olfactory families the composition sits in East and Wood.
At the opening of the pyramid you detect piquant warm opening notes: Black Pepper, Citrus accord and Fig.
At the core of development you sense Cocoa, Floral Notes and Woody Accord keeping a dense confectionery direction.
The internal accord map rests on these accords: Citrus, Gourmet, Floral and Fruit forming a compact and readable structure. Secondary accord layers such as Musc, Wood and Spicy expand the olfactory volume in the background. The profile is masculine, which sharpens how the fragrance is perceived.
In summary 1770 holds a coherent structure — the opening sets direction, the middle layer carries the identity, and the base secures the trail. These are the scent structures best experienced in wear.
| Gender | Male |
| Brand | Yardley |
| Segment | Massmarket perfumery |
| Country | United Kingdom |
| Website | https://yardleylondon.com/ |
| Year of production | 2016 |
| Status | Produced |
| Concentration | Eau de toilette |
| License holder | Lornamead |
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