Bottle photo  Yardley
Bottle photo  Yardley
Image  Yardley
Image  Yardley
Eau de toilette

Yardley 1770

Gender image: Male
Gender:
Male
Segment image
Segment:
Lux perfumes
Fragrance information:

1770 Yardley, unveiled in 2016, sits firmly in the category of a masculine fragrance, belonging to the east and wood families. Perfumer Jean-Charles Mignon poured every ounce of mastery into this one. Released in eau de toilette.

Made in the United Kingdom. A rich, layered composition that reveals itself differently depending on your mood and the time of day.

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Key fragrance characteristics

Perfume information

Description of the composition

The olfactory structure of 1770 evolves as a layered story, where layers reveal themselves with precision and warmth. The signature of Yardley is clear in the way notes appear and fade. No excess details, only what works, and the fragrance holds its character from opening to trail. Eau de toilette keeps a balanced rhythm of unfolding.

At the note-group layer the composition is built around Spicy, Citrus, Fruit and Gourmet. The palette also extends to Floral, Wood and Musk. Within olfactory families the composition sits in East and Wood.

At the opening of the pyramid you detect piquant warm opening notes: Black Pepper, Citrus accord and Fig.

At the core of development you sense Cocoa, Floral Notes and Woody Accord keeping a dense confectionery direction.

The internal accord map rests on these accords: Citrus, Gourmet, Floral and Fruit forming a compact and readable structure. Secondary accord layers such as Musc, Wood and Spicy expand the olfactory volume in the background. The profile is masculine, which sharpens how the fragrance is perceived.

In summary 1770 holds a coherent structure — the opening sets direction, the middle layer carries the identity, and the base secures the trail. These are the scent structures best experienced in wear.

Perfumers

Gender Male
Brand Yardley
Segment Massmarket perfumery
Country United Kingdom
Website https://yardleylondon.com/
Year of production 2016
Status Produced
Concentration Eau de toilette
License holder Lornamead

Composition pyramid

Black Pepper
Citrus accord
Fig
Cocoa
Floral Notes
Woody Accord
Patchouli
Vetiver
musk

Families

Fragrance characteristics

based on 1 opinion
Chords
Relevance
Dosage
Perception
Appearance quality
Similar
Persistence
The persistence of a fragrance is determined by how long it can be felt. It is a characteristic associated with ingredients that evaporate slowly. Persistence depends on the physical properties of the perfume ingredients—mainly their volatility and environmental factors such as temperature and humidity.
Persistence
Very high (more than 12 hours)
5
Sillage
Imagine a light cloud of fragrance that, like an aeroplane trail, remains in the air after your appearance. This is the sillage - a subtle or vivid imprint left by the most diffuse element of a perfume composition. The sillage can be almost invisible when it is felt only by you and those around you. Or it can be so expressive that its presence is noticed even long after you have left.
Sillage
Very conspicuous
5
Complexity and depth
The complexity of a fragrance is the number and variety of notes that create a unique composition. A complex fragrance contains many different notes that reveal themselves on the skin. The depth of a fragrance is the richness and intensity of the fragrance. Fragrances with a deep composition include heavy and powerful notes that stay on the skin longer and affect others over long distances.
Complexity and depth
Medium and varied
2
Gender
This scale depicts gender focus and demonstrates how the brand positions the fragrance - as masculine, feminine or universal.
Male
100%
Unisex
0%
Female
0%
What kind of event
Date
0%
Wedding
0%
Sport
0%
Sleep
0%
For party
0%
For every day
50%
Sex
0%
For Holiday
0%
Theatre
0%
Office
50%
For what time of year / season
Winter
Winter
50%
Spring
Spring
0%
Summer
Summer
0%
Autumn
Autumn
50%
For what style / mood
Casual
50%
Gala
0%
Classic
50%
Avant-garde
0%
Romantic
0%
Sporty
0%
For what age
under 18
0%
18-25 years old
50%
26-35 years old
50%
36-45 years
0%
46+ years old
0%
Any
0%
On the skin
The optimum amount of atomisation on the skin is the balance at which the fragrance reveals itself in its entirety and sounds its best.
Spot
0%
Enter the cloud
0%
1-2 atomisations
100%
2-3 atomisations
0%
3-4 atomisations
0%
4-5 sprays
0%
Where is the best place to apply the fragrance?
The best places to apply a fragrance are the areas where it will reveal itself most fully and create the most vivid impression.
On the chest
0%
On the wrist
0%
On the knees
0%
On the back of the neck
50%
Behind the ears
0%
On the elbow
0%
On the abdomen
0%
On the back of the hand
0%
On clothes
50%
Не могу оценить
0%
On clothing
The optimum amount of atomisation of the fragrance on clothes, at which it reveals the best quality of the fragrance.
Spot
0%
Enter the cloud
0%
1-2 atomisations
100%
2-3 atomisations
0%
3-4 atomisations
0%
4-5 sprays
0%
Associations
Perfume associations are the emotions and images that pop into the imagination when you perceive its unique notes and accents
Freshness
50%
Exoticism
0%
Luxury
0%
Euphoria
0%
Passion
0%
Joy
50%
Calm
0%
Excitement
0%
Sadness
0%
Despair
0%
Effect
Fragrances can attract attention and evoke positive emotions, others can leave neutral, and others can cause negative associations and repel people.
Effect
Gathers compliments
5
Intensity
The intensity of a fragrance is like its ‘volume’, the degree of intensity and strength with which it is felt around you or on the surface.
Intensity
Very strong
4
Bottle
Bottle
High quality
4
Spray
Spray
High quality
4
Packaging quality
Perfume bottle packaging quality is about protection and aesthetic appeal, including strength, reliability, design and materials. High quality ensures the safety and security of the product, a good first impression and attractiveness
Packaging quality
High quality
4
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