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Oh! de London joined the Yardley portfolio in 1965. By character, a feminine fragrance drawing from the chypre and floral families. The fragrance concentration is eau de parfum.
Brand country — the United Kingdom. Oh! de London Yardley — the choice of those who appreciate depth and character in every detail.
One bottle, and you'll understand why this brand has such a devoted following. The official website of Yardley — http://www.sabonnyc.com.
The fragrance is highly persistent and lasts on the skin for up to 8–10 hours, gradually revealing its notes and allowing you to enjoy the full bouquet throughout the day
The scent is clearly present near you, but it does not fill the entire space
The perfume has a rich aroma that will help you stand out from the crowd and create a memorable image
A rich and elegant fragrance that gently unfolds on the skin and lasts most of the day, leaving a delicate trail
Fragrances for spring and summer unfold with light citrus notes, floral and fruity accords, filling the composition with freshness, airiness, and a feeling of carefree lightness on warm days
The olfactory structure of Oh! de London evolves as an expressive line of development, where accents shift smoothly and sequentially. The signature of Yardley is evident in details that define the fragrance identity. No excess details, only what works, and the composition keeps a clear direction. Eau de parfum emphasizes a balanced rhythm of unfolding.
From the group perspective the composition is built around Citrus, Wood, Floral and Whiteflower. It also reaches into Earthy / Mossy, Aromatic and Gourmet. From a family perspective the composition sits in Chypre and Floral.
In a unified mixed pyramid the notes arrive together with a multi-layered petal mood: Bergamot, Cedar, Chamomile, Clove, Geranium, Lily of the Valley and Oak moss.
The heart and base are perceived as a smooth transition from opening to trail, which gives the structure continuity.
The internal accord map is shaped by these accords: Aromatic, Citrus, Floral and Wood with each one in a clear role. Secondary accord layers such as Spicy expand the olfactory volume in the background.
Overall Oh! de London sounds complete from start to finish — the first stage creates momentum, the central phase adds depth, and the final phase leaves a stable imprint. These are the fragrances best experienced on skin.
| Gender | Female |
| Brand | Yardley |
| Segment | Massmarket perfumery |
| Country | United Kingdom |
| Website | https://yardleylondon.com/ |
| Year of production | 1965 |
| Status | Produced |
| Concentration | Eau de parfum |
| License holder | Lornamead |
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