The art of perfume marketing: how fragrance is sold
A fragrance cannot be seen, touched, or displayed on a shelf like a dress. Yet it is sold by the mil...
Yas Perfumes and Almas — a combination worth experiencing. A unisex fragrance belonging to the east and citrus families. The fragrance is presented as eau de parfum.
Made in the United Arab Emirates. A rich, layered composition that reveals itself differently depending on your mood and the time of day.
The fragrance is very long-lasting, staying on the skin for 12 hours or more, gradually revealing its notes
The scent will linger in the air even after its wearer has left.
The perfume has a rich aroma that will help you stand out from the crowd and create a memorable image
A rich and elegant fragrance that gently unfolds on the skin and lasts most of the day, leaving a delicate trail
Fragrances for spring and summer unfold with light citrus notes, floral and fruity accords, filling the composition with freshness, airiness, and a feeling of carefree lightness on warm days
The scent of Almas unfolds as a layered story, where layers reveal themselves smoothly and sequentially. The signature of Yas Perfumes comes through from the opening to the final trail. No excess details, only what works, and the fragrance holds its character from opening to trail. Eau de parfum sets a balanced rhythm of unfolding.
At the note-group layer the profile is anchored in Fairy, Citrus and Gourmet. Within olfactory families the composition sits in Citrus and East.
When the structure is mixed the opening appears as one connected movement with a creative conceptual mood: No information on composition. Here 1 note sounds as one coherent layer, building unexpected conceptual play that reads as cohesive from the start.
The inner phases are read as a continuous motion from lift to depth, which gives the structure continuity.
The profile is unisex, which clarifies the composition character.
Overall Almas holds a coherent structure — the start forms character, the middle layer carries the identity, while the drydown anchors the memory. These are the scent structures best judged through real development.
| Gender | Unisex |
| Brand | Yas Perfumes |
| Segment | Luxury perfumery |
| Country | United Arab Emirates |
| Website | http://www.yasperfumes.com |
| Status | Discontinued |
| Concentration | Eau de parfum |
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