Brand «Beafrag»

Who is hiding behind the name Beafrag

Beafrag is a young but already established perfume house from Turkey, born in 2023. Despite its youth, the brand instantly attracted the attention of connoisseurs of unusual fragrances thanks to its bold approach to creating compositions. The philosophy of Beafrag is based on the idea of cross-border dialogue: Turkish heritage in the form of spicy oriental notes meets the advanced technologies of modern perfumery. This is not just a perfume, but an olfactory journey, where every drop tells a story.

Star team of perfumers

The secret of Beafrag's success lies in collaboration with world-class "noses" who usually work only with elite niche brands. For its collections, the brand has attracted legends such as Mark Buxton (creator of Comme des Garçons bestsellers), minimalist virtuoso Aurelien Guichard, master of gourmand and floral accords Karine Dubreuil, as well as Sylvie Fischer, Marine Ipert, Urs Castelletti and talented Swiss perfumers Marc Heimgartner and Jimmy Studer. Each of them brought their own unique style to Beafrag — from smoky resins to transparent citrus, making the brand's portfolio incredibly versatile.

Two collections – two moods

Today, Beafrag releases fragrances within two key lines: Beafrag Selective Collection and Trace Collection. Selective Collection is exclusive, bold compositions with a high oil concentration (up to 40%), which unfold in layers and last on the skin for up to 12 hours. Trace Collection, on the contrary, is more "wearable": light, airy, with an emphasis on transparency and sillage. This division allows everyone to find a fragrance for their lifestyle: from an evening outing to a daily office.

Bestsellers worth trying

The brand's business card is rightfully considered Beafrag – Fortunate — a sweet-resinous amber with a hint of saffron and leather, created by Aurelien Guichard. For lovers of oriental mysteries, Beafrag – Ayahuasca (work by Marc Heimgartner) is created — a psychedelic mix of tropical fruits, patchouli, and frankincense. Beafrag – Griental is a gourmand unisex with caramel and vanilla, while Beafrag – Coded (Mark Buxton) is a minimalist leather chypre, captivating with its severity. Among the bestsellers are also: Golden Bright (sparkling fougère green), En Blue (aquatic marine), Gold Man (noble tobacco with leather) and the delicate Ange (airy musk with rose).

Longevity, sillage, and why they are talked about

Users unanimously note the phenomenal longevity of Beafrag fragrances – many compositions last more than 10 hours, leaving a noticeable but not intrusive trail. Thanks to the high concentration of extracts, just 2–3 sprays are enough for the fragrance to accompany you all day. At the same time, the brand strives to maintain a balance between richness and elegance: sweet spots here are rarely cloying. However, before buying, it is worth considering that some fragrances (for example, Ayahuasca) require "testing" on the skin – they reveal differently depending on body temperature and weather.

Why Beafrag is a brand to watch

Beafrag is a rare example of a Turkish brand that managed to unite on one platform the best European perfumers in a short time and offer non-template, author's fragrances at a reasonable price. If you are looking for something special, with character, but without loud "designer" recognizability – take a closer look at this house. Each bottle here is the result of collaboration between a world expert and local inspiration, which gives a completely new look at oriental perfumery.