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There are fragrances that smell like perfume. And then there are those that smell like a legend. Sha...
In 2025, a new star has ignited on the world perfumery stage—the Swiss brand Capuani. This young house immediately caught the attention of connoisseurs of rare olfactory masterpieces: it was born not in bustling Paris or Florentine workshops, but in the heart of Switzerland—a country where precision borders on art and luxury is measured by perfection. Capuani is not just a brand but a bold statement that niche perfumery can be both experimental and accessible to true gourmands.
The brand's name sounds Italian, and this is no coincidence. Capuani's philosophy is a dialogue between Swiss perfectionism and Mediterranean passion. Inspired by Italian culture (as the names of the fragrances themselves suggest) but using the finest Swiss ingredients and rigorous quality control, the creators decided to build a bridge between two worlds. Each bottle is an olfactory journey where northern restraint meets southern temperament.
The main secret of Capuani's instant success is collaboration with two living legends of modern perfumery. To create the first fragrances, the brand invited Bertrand Duchaufour and Mark Buxton—masters whose names are already inscribed in golden letters in the history of niche olfaction. Duchaufour, known for his love of complex, smoky, and leathery chords (recall his works for L’Artisan Parfumeur and Comme des Garçons), and Buxton, a genius of minimalism and clean lines (former "nose" of Givenchy and creator of the cult Molecule 01), together created not just a collection but a manifesto.
Such a combination is a rarity for a fledgling brand. Usually, young houses limit themselves to one perfumer, but Capuani decided to immediately make a statement at the highest level, giving both virtuosos complete creative freedom. The result exceeded expectations: three fragrances, each reflecting the unique style of its creator.
All Capuani fragrances are released in the highest concentration—Extrait de Parfum. This is a choice for true connoisseurs: dense, rich scent, high longevity, and a deep sillage. The brand deliberately avoided dividing into women's and men's perfumes—each composition is created in a unisex style, breaking stereotypes and inviting everyone to wear what resonates with their inner world.
Capuani – Babà e Fumo ("Baba and Smoke")—the work of Bertrand Duchaufour. Here he is in his element: a contrast between the sweetness of a Neapolitan dessert (rum, caramel, pastry) and the aggressive, dry smoke of frankincense and birch tar. This is a gourmand fougère with character that will leave no one indifferent.
Capuani – Notte in Costiera ("Night on the Coast")—Duchaufour's second work, but with a completely different mood. Wet sea air, salt, citrus, and resins of Mediterranean pines. This fragrance paints a picture of a starry night on the Amalfi Coast—romantic but with a characteristic earthy accent from the perfumer.
Capuani – Arte e Sartoria ("Art and Tailoring")—creation of Mark Buxton. A minimalist, almost graphic leather chord polished to shine. Only leather, iris, juniper, and clean musk—no sweetness, only architectural clarity of lines. An ideal companion for those who appreciate clarity and style.
In 2025, when the market is saturated with monotonous releases, the appearance of Capuani has been a breath of fresh air. The young Swiss brand is not afraid to be "loud"—its fragrances sound bright, daring, yet remain intelligent. Thanks to the participation of Duchaufour and Buxton, the collection achieves an impeccable balance between complexity and wearability, experimentation and elegance.
Discussions of the novelties are already buzzing on perfume forums. Users note the highest quality of ingredients and the originality of the concept. Some compare Capuani's launch to the first steps of such giants as Byredo or Le Labo—perhaps we are witnessing the birth of a future legend.
Capuani is a case where the precision of Swiss watches merged with Italian passion and the talent of the greatest contemporary perfumers. If you love bright, sillage-heavy unisex fragrances in extrait concentration and appreciate a thoughtful approach to composition creation, this brand should be on your wishlist. Start your acquaintance with Babà e Fumo if you want bold contrasts, or with Arte e Sartoria if your ideal is elegant simplicity. The Swiss start promises a great future—don't miss it.
| Number of fragrances | 3 |
| Collections (0) | |
| Segment | Niche perfumery |
| Founded | 2025 |
| Official website | https://capuanifragrances.com |
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