Brand «Devertere»

Devertere: Italian Inspiration in Every Bottle

Devertere is a young and daring Italian perfume house that made its debut in 2025. Its name, from the Latin "devertere," means "to divert" or "to entertain," which perfectly reflects the brand's philosophy: fragrances are created to bring joy, transport you to a world of pleasure, and remind you of the best moments in life. From its very first compositions, the brand has captured the attention of niche perfume enthusiasts thanks to bold note combinations and impeccable quality.

Italian Character and Philosophy

The brand was born in Italy—a country where perfumery has long been an art. But unlike classic houses with centuries of history, Devertere is not afraid to experiment. Its philosophy is "dolce far niente," the sweetness of doing nothing, translated into the language of scents. Each bottle invites you to stop, take a deep breath, and enjoy the moment. That's why the collection features so many sunny, vibrant, and emotional compositions that lift your spirits and give you a sense of celebration.

The brand's creators focus on modern trends: unisex fragrances that are not divided into masculine and feminine, and rich accords that sound bright and memorable on the skin. At the same time, Devertere remains true to Italian traditions—only the best ingredients are used, and each new release is crafted by talented world-renowned perfumers.

Perfumers at the Helm: Vincent Ricord and Sofia Bardelli

Collaboration with Vincent Ricord and Sofia Bardelli has been a real stroke of luck for Devertere. Vincent Ricord is a perfumer with French roots, known for his ability to create complex, multi-layered compositions that reveal unexpected facets. His touch is felt in fragrances like Green Ice—a fresh, minty accord with aquatic notes that instantly cools and invigorates—and Oudonism—a bold, woody oud enveloped in sweet amber and spices.

Sofia Bardelli, in turn, brings femininity and lightness to the collection. Her compositions often tell sensual and romantic stories. For example, Promise Her The Moon is an airy, powdery fragrance with iris and musk, creating an aura of tenderness, while Suedexcess is a luxurious suede with fruity nuances—an ideal choice for an evening out. Together, the two perfumers shape the brand's unique signature: a balance between audacity and elegance, between nature and synthetics.

Collection Hits: From Sea Breeze to Sweet Cola

Getting to know Devertere should start with the bestsellers. Chillin' (à la Tropézienne) transports you to the French Riviera—coconut milk, sea salt, and white flowers create a relaxed vacation vibe. Sunset Colada is a real sunset cocktail: pineapple, coconut, and rum, sweet and intoxicating. For those who prefer more unusual solutions, Just for One Day is an ephemeral fragrance, like a one-time encounter, with notes of bergamot, ginger, and vanilla.

Special mention goes to The Way You Kiss Me—a spicy-floral fragrance with rose, saffron, and woody undertones that leaves a long sillage and an unforgettable impression. These fragrances have already won the hearts of perfume bloggers and received many enthusiastic reviews for their longevity, originality, and beautiful trail.

Longevity and Character: What to Look For

All Devertere fragrances are released in Eau de Parfum concentration, ensuring high longevity—from 6 to 10 hours on the skin, depending on the composition. Many of them have a powerful sillage: for example, Suedexcess and Oudonism leave a noticeable "trail," while Green Ice or Chillin' sound more intimate. The brand recommends applying fragrances to clean, moisturized skin—this way they unfold most fully.

How to tell the original? Devertere uses quality bottles with clear engraving, a tightly fitting cap, and a serial number on the packaging. You should only purchase perfumes from trusted sellers, as the brand's growing popularity attracts counterfeiters. Always check the batch code on the brand's official website or use special services.

Why You Should Try Devertere

This young Italian brand has already proven that you don't need decades of history to create memorable fragrances. All it takes is courage, talent, and love for your craft. Devertere is the perfect choice for those seeking fresh, emotional compositions that bring joy and lift the spirit. Treat yourself to a little dolce far niente with Devertere.