Brand «First Edition»

History and DNA of the brand First Edition

In 2019, a bold and modern brand, First Edition, appeared on the perfume map of Russia, created by NL International, known for its ability to bring brands to the international level. This is not just another perfume line — it's a statement. The name, translating as "First Edition," symbolizes a fresh perspective, a bold start, and a willingness to become the first love in the perfume collection of its wearer.

The philosophy of First Edition is based on the idea of democratic luxury and self-expression. The brand creates high-quality, vibrant, and memorable fragrances that are accessible to a wide audience, primarily young and active people. Each bottle is a story ready to be continued, and each composition is designed to highlight individuality and confidence.

Perfumery style and collections

The entire fragrance portfolio of First Edition is the creation of the talented perfumer Sandra Dziad. Her signature style, combining accessible commercial aesthetics with interesting accents, forms the basis of the brand's scents. Sandra skillfully works with juicy fruity, sensual floral, and invigorating citrus notes, packaging them in modern, dynamic forms.

Although First Edition does not divide its creations into strict collections, the range clearly showcases several key directions that cater to different moods and situations. There are seductive evening options, fresh daytime scents, and playful summer compositions.

Popular and iconic fragrances of First Edition

From the brand's early years, several fragrances have become true hits and signature scents of the brand. The fruity-floral flagship Gimme More captivates with juicy peach sweetness and a delicate sillage, becoming a favorite for those who love alluring and joyful scents.

For lovers of freshness and freedom, the fougère Feel Free was created with accords of sea breeze. And the composition One Day One Night, as the name suggests, offers versatility, easily combining the invigorating citrus of morning with the warm woody notes of evening.

The vibrant tropical cocktail Summer On You has become synonymous with vacation and carefree days, while the spicy and passionate Night Out is designed for special evening outings. The composition Wild Girl embodies the image of a bold and independent beauty with the help of juicy berries and sensual musk.

Who are First Edition perfumes for and what do people say about them

First Edition fragrances have resonated primarily with a young audience — women aged 18 to 35, who value current trends, vibrant presentations, and affordable prices with good quality. Users often note that the brand's perfumes have good longevity for their price category and a recognizable, fashionable sillage.

Many compositions, such as No Rules or On The Rocks, receive compliments for their originality and ability to make the wearer stand out from the crowd. This is perfumery for bold, modern people who are not afraid to experiment and choose a fragrance based on mood, rather than strict rules.

Thus, First Edition has successfully carved out its niche in the market, offering high-quality, stylish, and emotional perfumery that speaks the language of its generation and reflects its bold outlook on life.