Sandra Dziad

Sandra Dziad is a shining example of a modern perfumer-entrepreneur whose unique journey from the world of marketing to the world of fragrance has allowed her to create her own vision of perfumery. She doesn't just create perfumes, but builds entire brands, combining creativity with impeccable business sense. The agency she founded, 1st.mood, has become the birthplace of many successful niche projects.

From marketer to master of fragrances

Sandra's career began not in a perfume laboratory, but in the offices of global corporations. After graduating from EDC Business School in Paris, she worked with industry giants: first at McCann advertising agency, then as a marketer at Shiseido and Chanel. This invaluable experience taught her to understand not only the composition of perfumes, but also the soul of a brand, its audience and commercial potential, which later became her signature advantage.

Education and Perfume Debut

The desire to immerse herself in the creative process led Sandra to the legendary Grasse Institute of Perfumery, where she graduated brilliantly in 2007. Her talent was quickly noticed and her first professional stepping stone was the house of Galimard. However, the true flowering of her career as a perfumer is associated with collaboration with niche brands, where she could fully realize her bold ideas.

Fragrances for famous brands

Sandra Dziad's signature handwriting has been appreciated by such iconic brands as the luxurious Fragrance du Bois, the playful and fashionable Satellite and the dynamic Russian brand First Edition. For each house, she has created perfumes that perfectly reflect its DNA, be it the depth of noble woody notes or the light carefree street style.

Best and most popular perfumes

Among the best fragrances by Sandra Dziad, the sensual Fragrance du Bois - Amber Intense and a whole gallery of bright compositions for First Edition became real hits with connoisseurs. The passionate Night Out, energetic Gimme More, bold No Rules and light, refreshing Summer On You are especially loved. These perfumes regularly hit the ratings and garner rave reviews for their emotionality and recognizability.

Style and philosophy of the creator

Sandra's style can be characterized as modern and multifaceted. She masterfully combines the classic perfumery school learned in Grasse with current trends and a clear marketing message. Her fragrances are often emotional, with a vivid character - they are created not just as a composition of notes, but as a complete story that can resonate with a certain person.

1st.mood: contribution to the industry

When she founded the 1st.mood agency in 2014, Sandra Dziad went beyond the role of perfumer. From her home in the Provençal Valbonne, she runs a company that offers independent brands a full service: from concept and perfume composition to brand management and marketing. This makes her one of the most influential figures in contemporary niche perfumery, a true architect of success for new names on the fragrance map of the world.