Brand «Habibi»

In the heart of New York, where skyscrapers touch the clouds, a perfume brand was born whose soul belongs to ancient deserts and Eastern bazaars. Habibi, which from Arabic means "my beloved," was founded in 2016 by the married couple Tabassum Khan and Shakir Ahmed. Their mission was both bold and elegant: to reinterpret the rich traditions of Arabic perfumery through the lens of modern American aesthetics. They aimed to create fragrances that were not just copies of classic musky compositions, but pure, fresh, and relevant stories told in the language of exquisite ingredients.

The Philosophy of Eastern Indulgence in a Western Rhythm

The DNA of Habibi is a dialogue of two cultures. The brand masterfully combines the depth and sensuality of Eastern oils, such as true French oud and Moroccan rose, with the concise refinement understandable to a city dweller. The founders personally select raw materials, preferring natural components of the highest quality, which immediately set the brand apart from mass-market and established its status as a niche gem. An interesting fact: the name "Habibi" itself was chosen as a universal word expressing love and respect in the Middle East, which perfectly reflects the emotional essence of each bottle.

From the very beginning, Habibi attracted stars of world perfumery, entrusting the creation of its first compositions to the talented Dominique Bouley, author of the iconic Artemisia from Penhaligon's. This step showed the seriousness of the brand's intentions and set a high bar for quality. Today, famous "noses" such as Quentin Bisch, Christian Provenzano, and Julie Pluchet work on Habibi's fragrances, making each new creation a true event in the world of niche perfumery.

Perfume Signature and Iconic Fragrances

You can recognize a Habibi fragrance by its virtuoso play on contrasts: smoky, animalic oud here can combine with crystal-clear citrus, and velvety rose with a cool, almost mineral lavender chord. The brand avoids excessive heaviness, creating oriental compositions that are comfortable to wear in any season and in any city in the world. It is this universality, multiplied by exceptional longevity and a complex sillage, that has won the hearts of true connoisseurs.

Among the best fragrances of the brand, true bestsellers that are considered its hallmark, several compositions stand out. Velvet Royale is the embodiment of luxury, where iris and saffron intertwine with leather and patchouli. Embrace is a sensual, soft floral with notes of almond, sandalwood, and vanilla, often called the perfect perfume for hugs. For lovers of classic oriental sound, Jasmine Oud became a discovery – a passionate duet of Indian sambac jasmine and noble oud.

For those seeking something special, the brand invites exploring its collection. For example, White Moroccan Leather surprises with a fresh, almost "white" interpretation of leather, while Sage & Citrus Oud offers an unexpectedly refreshing and invigorating take on this noble note. Each bottle is not just a fragrance, but a complete story, masterfully told by the perfumer.

Recognition and Genuine Quality

Despite its youth, Habibi quickly earned respect in insider circles and among collectors. Its perfumes are valued for the transparency of the composition, where each note is read clearly and distinctly, and for the uncompromising approach to quality. In a world where counterfeits have become commonplace, Habibi bottles are a model of authenticity. You can recognize the original by the impeccable quality of the packaging, the heavy bottle with clear engraving, and, of course, by the fragrance itself – complex, evolving on the skin, without a harsh synthetic undertone.

Reviews of Habibi fragrances often emphasize their emotional depth and exceptional work with base notes that last for hours on end. These perfumes do not shout about themselves, but their exquisite, enveloping sillage is impossible not to notice. They are created for those who see perfumery as an art and a means of self-expression, for those who seek not just a scent, but a feeling, a mood, a memory.

Thus, Habibi is more than a brand. It is a bridge between East and West, between tradition and avant-garde. It is an invitation to a journey where in the center of New York, one can suddenly feel the warmth of the Moroccan sun and the mystery of the Arabian night, enclosed in an elegant bottle.