Brand «Imperio Lusso»

The Italian luxury perfume brand Imperio Lusso was launched in 2012 by members of the Calandra family, who had previously been involved in the production of sports cars and interior items for more than half a century. 

The brand's debut was the women's floral-oriental 24K in eau de parfum concentration released in 2015, conceived as a revival of Italian chic from the early 20th century. In its first launch, Imperio Lusso preached femininity and luxury in the most conventional sense and was not afraid to overdo the gold theme: the quite classic fragrance was packaged in a box resembling an ingot, and particles of the precious metal were hidden inside the bottle itself. The creative director of the fragrance is Pier Calandra, who said that in 24K they tried to express their vision of what most people want to find in a single fragrance. 

Alas, it turned out to be the only and final launch, nevertheless managing to earn the love of Italian socialites and make it onto the beauty wish list of British Vogue.