Brand «Oilily»

A Love Story Born in Flowers

The story of the Oilily brand is, first and foremost, a story of great love. In 1962, during the era of student uprisings, hippies, and the search for freedom, the future founders of the legend met: talented textile design teacher Marieke Roosen and engineer Willem Olsthoorn. Their romantic union became a creative manifesto, and in 1963, the foundation for a family business that changed the perception of joyful fashion.

The brand name was born from a personal story: "Olly" was Marieke's childhood nickname. By adding the particle "ily" (as in the word "family"), the couple created the unique name Oilily, which immediately became a symbol of warmth, closeness, and bright individuality. From the very beginning, they focused on creating clothing for women and children that broke the stereotypes of boring everyday life.

The World of Oilily: Where Clothing Smells of Happiness

The recognizable style of Oilily is an explosion of color and emotions. A kaleidoscope of juicy shades, bold floral prints, playful stripes, and elegant embroidery—every detail creates a feeling of an endless celebration. The philosophy of "joie de vivre" (joy of living) permeates everything the brand touches. This universe of joy logically expanded in 1996 when Oilily introduced its first perfume to the world. The fragrance became a natural extension of the image—the final touch that completes a vibrant look and conveys the mood.

Perfumery Art: Fragrances as Flashes of Joy

The perfume line of Oilily is a hymn to the sun, carefreeness, and femininity. The brand's fragrances, like its clothing, are distinguished by their sunny, fruity-floral character, playfulness, and amazing life-affirming energy. To create these masterpieces, outstanding "noses" of the perfumery world were attracted. The debut and now cult fragrance Oilily Flowers in 1996 was created by the legendary Annick Goutal, who laid the foundation for the house's perfumery signature. Later, the talented perfumer Spyros Drosopoulos joined the work, enriching the brand's palette with new facets.

Each bottle holds a piece of Oilily's DNA. The playful and coquettish Lucky Girl, the bright and festive Oilily Ovation, the delicate and romantic Spanish Rose, or the classically elegant Oilily Classic—all of them tell the brand's story in the language of perfumery. These compositions have long become bestsellers and calling cards, and are the perfect starting point to get to know the world of Oilily.

Oilily Today: A Family Legend

After decades, Oilily remains true to its roots. It is still an independent family business managed by the heirs of the founders. The brand's boutiques, located in the most stylish capitals of the world—from Amsterdam and Paris to New York and Tokyo—have become pilgrimage sites for those who value uniqueness and quality.

Oilily has maintained its status as a cult niche phenomenon. Its devoted fans appreciate not only the aesthetics but also the brand's commitment to ethical principles, support for artistic education, and a special, warm community. Oilily perfumery is not just a fragrance; it is a mood, a memory of a sunny day, and a bold statement that life should be bright in all its manifestations.