Brand «Prince Matchabelli»

A Royal Beginning in the World of Fragrances

The history of the Prince Matchabelli perfume house reads like a captivating novel of love, art, and aristocratic chic. Founded in 1924 in the United States, this brand was shrouded in an aura of European exoticism and Hollywood glamour from the very beginning. Its creators were an extraordinary couple: the Italian silent film star Norina Gilli and her husband—Georgian prince (prince) Georgy Machabeli, a former diplomat. It is this union of artistry and noble lineage that established the unique DNA of the brand, making it a symbol of refined taste for high society.

The Legendary Bottle and First Triumph

Already in 1926, the world saw the first fragrance of the house—the cult classic "Princess Norina". But the real sensation was not only the composition but also its embodiment. Norina Gilli personally designed the bottle's design, inspired by royal regalia, and introduced the famous "Crown Bottle"—a bottle in the shape of a sparkling crown. This brilliant move not only reflected the princely status of the family but also forever entered the history of perfume design as a style icon. Interestingly, three years after the brand's founding, the couple separated, and Prince Matchabelli itself was sold, but its legacy continued to live on.

Revival Under the Patronage of Royal Blood

Today, the brand belongs to the company Parfums de Coeur, and its face and inspiration is Marina de Bourbon—a descendant of the famous Bourbon royal dynasty. Under her leadership, the spirit of ancient traditions and noble lineage has found new breath. The modern history of Prince Matchabelli is a skillful blend of reverence for the past and bold experiments with new accords. To create modern hits, talented perfumers such as Bernard Ellena are involved, whose experience brings special sophistication and depth to the compositions.

The Most Popular and Cult Fragrances of the Brand

Over its nearly century-long history, the brand has gifted the world with many memorable compositions. Among them are both true legends of the past and modern bestsellers worth trying first. The timeless classic and signature of the house for many years remains the delicate and romantic perfume Wind Song, which has captivated more than one generation.

Today, fans are looking for bolder and oriental motifs, and here such hits come to the forefront, like the sensual and spicy Tangier with the atmosphere of a Moroccan night, as well as the warm and cozy Aviance Night Musk. For lovers of bright floral accords, the seductive Cachet Parfum was created, and the composition Ginger Lotus surprises with a fresh and exotic combination of ginger and lotus. Each of these fragrances continues to carry that very spirit of aristocracy and impeccable style, laid down at the foundation of the house.

Philosophy and Heritage: More Than Just Perfume

Prince Matchabelli is not just perfumery, but a whole philosophy, permeated with the spirit of high society, history, and art. From its dramatic beginnings in the bohemian circles of the 1920s to this day under the wing of a hereditary aristocrat, the brand remains a symbol of grace and heritage. Its fragrances give not only a scent trail but also a sense of belonging to a world where genuine beauty, history, and individuality are valued. By choosing perfumes from this house, you choose a part of a living legend, whose roots go deep into the heart of European aristocracy and the golden age of Hollywood.