The art of perfume marketing: how fragrance is sold
A fragrance cannot be seen, touched, or displayed on a shelf like a dress. Yet it is sold by the mil...
Suomy (pron. Suómi) is an Italian manufacturer of motorcycle helmets. The company was founded in 1997 by Umberto Monti, who previously worked at Yamaha Motor. Since 2000, it has been the exclusive partner of the Ducati brand. The brand is the official sponsor of Troy Bayliss, Max Biaggi, Loris Capirossi, James Toseland, and other motorsport champions.
In addition to equipment, the company produces a lifestyle line including watches, personal fragrances, jewelry, and leather accessories. In 2007, the brand introduced a perfume collection featuring fougère compositions for men: Rider 155, Rider 52, and Rider 65. The products were released under license from the Italian cosmetics manufacturer Deborah Group, owner of the brands Deborah Milano, Dermolab, Rouge Baiser Paris, Bioetyc Uomo, and HC Hightech Cosmetic.
A fragrance cannot be seen, touched, or displayed on a shelf like a dress. Yet it is sold by the mil...
The same fragrance on a July afternoon and a January evening sounds like two different perfumes. In ...
You spent twenty minutes on your makeup, but by lunchtime, the foundation has already slipped and th...
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