Brand «VLH»

Russian Niche Perfumery of the New Generation

The Russian perfume house VLH, founded in 2020, rapidly burst into the world of niche perfumery, offering a fresh perspective on the art of fragrance creation. The brand, founded by entrepreneur and aesthete Vladimir Khachaturyan, positions itself as an independent project dedicated to creating complex, emotional, and conceptual unisex compositions.

The philosophy of VLH is based on the principles of minimalism, purity of lines, and depth of content. This is reflected not only in the laconic design of the bottles but also in the very approach to perfumery: each fragrance is a separate story, an exploration of material or state of mind, free from gender constraints.

The Creative Style of Lesya Volkhonskaya

The soul and unique style of the brand are embodied in the works of perfumer Lesya Volkhonskaya. Her creative style has become the hallmark of VLH. Volkhonskaya is known for her bold experimentation with natural and synthetic materials, striving to go beyond conventional perfume structures. She creates fragrances that are often described as "cinematic," "atmospheric," and "intellectual."

Her work for VLH is a dialogue between classical perfume school and modern trends. The perfumer focuses on textures, contrasts, and emotional components, making each composition not just a set of notes, but a complete artistic statement. This approach has attracted the attention of not only Russian but also international connoisseurs of niche perfumery.

Fragrance Architecture: From Abstraction to Sensuality

The VLH catalog, although not divided into formal collections, represents a cohesive exploration of different themes and accords. The brand releases fragrances under simple Roman numerals, emphasizing conceptualism and focusing purely on content. Each new work is a step in the development of the house's olfactory narrative.

Among the hits and most discussed works are several fragrances. VLH II is a cool, mineral, and almost abstract floral fragrance, comparable to the scent of wet concrete and iris. VLH IV presents an unexpected and plastic interpretation of leather with waxy and fruity facets. And VLH V immerses one in a warm, almost edible aura of vanilla, sandalwood, and labdanum, creating a cozy and sensual space.

Other significant works, such as VLH VI (a lush and powdery iris) and VLH VII (a fresh and aqueous violet leaf), demonstrate the breadth of the brand's palette. Each fragrance has characteristic high longevity and evolving sillage, which is a distinctive feature of perfume extract (Extrait de Parfum) – the only concentration in which VLH releases its creations.

Recognition and Market Position

VLH quickly found its niche among connoisseurs seeking unusual, authorial fragrances beyond the mainstream. The brand avoids mass trends, offering instead deeply personal and sometimes provocative experiences. Its fragrances suit those who perceive perfume as art and a form of self-expression, not just an accessory.

Distinguishing the original VLH product is helped by the signature minimalist bottle made of thick glass with a magnetic cap and a laconic label. The brand remains true to its philosophy: brevity in appearance and incredible richness within. With each new release, VLH strengthens its reputation as one of the most interesting and promising Russian perfume projects to watch.