Brand «Impulse»

Getting to Know Impulse: A Brand That Captures the Moment

Born in the UK in 1986, Impulse from the very beginning positioned itself as a brand for those who live brightly and follow their impulses. Under the wing of the global giant Unilever, the brand quickly transformed from a local deodorant producer into an international phenomenon, offering affordable and fashionable perfumed products. Its philosophy is simple — to make every day a bit more inspiring and confident with a light yet expressive trail.

For the recognizable and fashionable style of Impulse fragrances, the legendary perfume consultant Ann Gottlieb is largely responsible. With an impeccable sense of trends and a deep understanding of the mass market, she has helped create dozens of hits that have been loved by millions. Her expertise ensures a balance between originality and universal appeal for each spray.

Interesting Facts and Cultural Impact of the Brand

Impulse is not just perfumery, but a part of pop culture. The brand has always been at the forefront of social trends. In 1997, it made a loud collaboration with the most popular group on the planet — Spice Girls, releasing a limited edition fragrance as part of their world tour. And a year later, Impulse made history on British television by showing the first same-sex couple in the commercial "Chance Encounter", which was a bold step in supporting the LGBT community.

This mission continues today: in 2019, the brand launched the Love Pride With Impulse campaign together with Brighton Rainbow Fund, introducing the Love Is Love fragrance. No less star-studded was the collaboration with pop icon Charli XCX in 2016, which inspired the creation of an entire line of bold and modern sprays.

Collections and Catalog of Impulse Fragrances

The brand's assortment is built around convenient and fast formats that perfectly fit into the dynamic rhythm of life. The foundation consists of refreshing Body mist and Body Spray — they provide a light, unobtrusive trail and a feeling of freshness throughout the day. For special moments or to add a glow to the skin, a line with shimmering particles has been created — Body shimmers.

Limited collections deserve special attention, for example, those co-created with Charli XCX. They reflect current musical and youth trends, offering bold and unexpected perfume combinations. The brand constantly experiments, re-releasing cult fragrances or introducing novelties with provocative names like "Purple Petals + Smoky Sky".

Popular and Cult Impulse Fragrances

Over the years, Impulse has gifted the world with many recognizable hits. The flagship and one of the most beloved can be considered the fresh and ozonic Impulse - O2 — a benchmark of purity and lightness. No less famous is the playful and seductive Impulse - Tease, which has long become a classic in the category of affordable perfumery.

Fans of bright, sweet chords often choose the juicy Impulse - Very Pink or the gentle Impulse - Sweet Smile. For those looking for something mysterious and languid, the sensual Impulse - Masquerade was created. And the Oxygen line, including Oxygen Air and Oxygen Sci, embodies the modern trend for crystalline, airy freshness.

Features, Longevity, and Impressions

Impulse perfumed sprays are a choice for instant pleasure and lightness. Their main trump cards are affordable price, huge variety of fragrances for every taste, and a convenient format that can be carried with you. The longevity of such body mists is moderate, usually several hours, which is ideal for quickly refreshing perfume during the day, after a workout, or before an evening meeting.

The trail is generally soft and unobtrusive, making these fragrances a safe and complimentary choice for study, office, or walks. Many fragrances, for example, fruity-floral ones like Be Surprised or fresh ones like Moon Grass, are universal and suitable for any season, giving a boost of positivity and self-confidence. This is that very democratic perfumery that allows experimentation without fear of making a mistake.