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Home Fragrances Impulse Body Spray Into Glamour

Fragrant mist

Impulse Into Glamour

Gender:

Female

Segment:

Lux perfumes

Fragrance information:

The world first encountered Into Glamour by Impulse in 2010. By character, a feminine fragrance drawing from the east and wood families. It was created by perfumer Ann Gottlieb. One of the scents from the Body Spray collection. A fragrant mist — light-footed, but utterly unforgettable.

Brand country — the United Kingdom: a place that truly knows its way around a great scent. A rich, layered composition that reveals itself differently depending on your mood and the time of day.

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Key fragrance characteristics

Perfume information

The olfactory structure of Into Glamour evolves as a continuous scent journey, where layers reveal themselves without rush and without gaps. The signature of Impulse comes through in the way notes appear and fade. No excess details, only what works, and the composition keeps a clear direction. Fragrant mist keeps the depth and body this composition needs.

As soon as the fragrance opens you catch juicy fruity opening notes: Guava, Mandarin and Pink pepper. These 3 notes set playful berry energy that anchors the first impression immediately.

In the heart you meet Lily, Magnolia, Rose and Violet holding a opulent floral direction.

The accord profile is driven by these accords: Citrus, Floral, Fruit and Wood forming a compact and readable structure. Additional accords such as Amber and Spicy add depth to the backdrop.

From the group perspective the profile is anchored in Fruit, Citrus, Spicy and Whiteflower. The framework further includes Floral, Ambery, Wood and Gourmet. Within olfactory families the fragrance belongs to East and Wood.

In summary Into Glamour reads as a cohesive composition — the first stage creates momentum, the heart develops the core line, and the final phase leaves a stable imprint. This is the type of composition best understood on skin.

Ann Gottlieb
Creative Director

Gender	Female
Brand	Impulse
Segment	Massmarket perfumery
Country	United Kingdom
Website	http://www.impulsefragrances.co.uk
Year of production	2010
Status	Produced
Concentration	Fragrant mist
License holder	Unilever

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Composition pyramid

Guava

Mandarin

Pink pepper

Lily

Magnolia

Rose

Ambergris

Sandalwood

Vanilla

Top notes

Guava Mandarin Pink pepper

Heart notes

Lily Magnolia Rose Violet

Base notes

Ambergris Sandalwood Vanilla

Families

East

Wood

Persistence

The persistence of a fragrance is determined by how long it can be felt. It is a characteristic associated with ingredients that evaporate slowly. Persistence depends on the physical properties of the perfume ingredients—mainly their volatility and environmental factors such as temperature and humidity.

Sillage

Imagine a light cloud of fragrance that, like an aeroplane trail, remains in the air after your appearance. This is the sillage - a subtle or vivid imprint left by the most diffuse element of a perfume composition. The sillage can be almost invisible when it is felt only by you and those around you. Or it can be so expressive that its presence is noticed even long after you have left.

Complexity and depth

The complexity of a fragrance is the number and variety of notes that create a unique composition. A complex fragrance contains many different notes that reveal themselves on the skin. The depth of a fragrance is the richness and intensity of the fragrance. Fragrances with a deep composition include heavy and powerful notes that stay on the skin longer and affect others over long distances.

Gender

This scale depicts gender focus and demonstrates how the brand positions the fragrance - as masculine, feminine or universal.

On the skin

The optimum amount of atomisation on the skin is the balance at which the fragrance reveals itself in its entirety and sounds its best.

Where is the best place to apply the fragrance?

The best places to apply a fragrance are the areas where it will reveal itself most fully and create the most vivid impression.

On clothing

The optimum amount of atomisation of the fragrance on clothes, at which it reveals the best quality of the fragrance.

Associations

Perfume associations are the emotions and images that pop into the imagination when you perceive its unique notes and accents

Effect

Fragrances can attract attention and evoke positive emotions, others can leave neutral, and others can cause negative associations and repel people.

Intensity

The intensity of a fragrance is like its ‘volume’, the degree of intensity and strength with which it is felt around you or on the surface.

Packaging quality

Perfume bottle packaging quality is about protection and aesthetic appeal, including strength, reliability, design and materials. High quality ensures the safety and security of the product, a good first impression and attractiveness

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Fragrance trend

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Key fragrance characteristics

Perfume information

Description of the composition

Perfumers

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