Bottle photo  Impulse
Bottle photo  Impulse
Bottle photo  Impulse
Image  Impulse
Image  Impulse
Image  Impulse
Fragrant mist

Impulse Wide Awake

Gender image: Unisex
Gender:
Unisex
Segment image
Segment:
Lux perfumes
Fragrance information:

Impulse Wide Awake — a fragrance for a vibrant mood

Impulse Wide Awake is a unisex fragrance mist created for those who love a feeling of freshness and want to express their individuality without being tied to gender.

The launch is part of the Mist-ic collection by Impulse.

Impulse began in the United Kingdom in 1986, immediately adopting an energetic, emotional and modern approach.

Today, the brand operates under the umbrella of global company Unilever while retaining its spirit of spontaneity and freedom of choice.

Wide Awake fits this concept perfectly: it feels like a fragrant accessory for moments when you want to quickly switch gears and add extra impact to your look.

Character and scent profile

The fragrance belongs to the aromatic and citrus families, with a woody nuance.

It combines a fresh citrus accord, spicy green basil and cool eucalyptus, giving Wide Awake an overall character that is invigorating, transparent and noticeable.

One distinctive feature of this fragrance mist is its very strong sillage. For such a lightweight format, this is a striking characteristic: the scent can make a strong impression and remain noticeable around the wearer.

Wide Awake is well suited to those who prefer a more vivid and energetic presence rather than an intimate scent.

When and how to wear it

Impulse Wide Awake is suitable for everyday situations, walks, meeting friends and active days when you want a fresh aromatic accent.

Thanks to its unisex positioning, it can be chosen by anyone who enjoys a combination of sparkling citrus, green spice and a cool eucalyptus nuance.

Specific recommendations regarding the number of sprays to apply to skin and clothing are not available.

Given its very strong sillage, it is sensible to start with a small amount and add more later if needed, especially when applying it to fabric.

What to compare Wide Awake with

If you are interested in fresh compositions with a citrusy, green character, consider Atelier Cologne Citron d`Erable, Elizabeth Arden Iced Green Tea and Comptoir Sud Pacifique Immortel Cédrat.

These fragrances differ in character, but they share an interest in a refreshing, dynamic scent profile. No information is available about other concentrations of Impulse Wide Awake or the perfumer behind it.

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Key fragrance characteristics

Perfume information

Description of the composition

Notes Pyramid

The composition of Impulse Wide Awake features basil, a citrus accord, and eucalyptus. The citrus notes create a fresh, energetic character, evoking a sense of lightness and vitality.

Basil adds a green, spicy facet and makes the profile more expressive, while eucalyptus accentuates the composition’s cool, clean nuance.

Together, these notes create an aromatic, citrusy, and slightly woody character without excessive sweetness.

Gender Unisex
Brand Impulse
Segment Massmarket perfumery
Country United Kingdom
Website http://www.impulsefragrances.co.uk
Status Produced
Concentration Fragrant mist
License holder Unilever

Composition pyramid

Basil
Citrus accord
Eucalyptus

Fragrance characteristics

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Collections Impulse

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Body shimmers (1)
Charli XCX (2)
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