How to choose a fragrance for a first date
A first date is like a little performance where every detail matters. Clothes, tone of voice, glance...
Impulse Wide Awake is a unisex fragrance mist created for those who love a feeling of freshness and want to express their individuality without being tied to gender.
The launch is part of the Mist-ic collection by Impulse.
Impulse began in the United Kingdom in 1986, immediately adopting an energetic, emotional and modern approach.
Today, the brand operates under the umbrella of global company Unilever while retaining its spirit of spontaneity and freedom of choice.
Wide Awake fits this concept perfectly: it feels like a fragrant accessory for moments when you want to quickly switch gears and add extra impact to your look.
The fragrance belongs to the aromatic and citrus families, with a woody nuance.
It combines a fresh citrus accord, spicy green basil and cool eucalyptus, giving Wide Awake an overall character that is invigorating, transparent and noticeable.
One distinctive feature of this fragrance mist is its very strong sillage. For such a lightweight format, this is a striking characteristic: the scent can make a strong impression and remain noticeable around the wearer.
Wide Awake is well suited to those who prefer a more vivid and energetic presence rather than an intimate scent.
Impulse Wide Awake is suitable for everyday situations, walks, meeting friends and active days when you want a fresh aromatic accent.
Thanks to its unisex positioning, it can be chosen by anyone who enjoys a combination of sparkling citrus, green spice and a cool eucalyptus nuance.
Specific recommendations regarding the number of sprays to apply to skin and clothing are not available.
Given its very strong sillage, it is sensible to start with a small amount and add more later if needed, especially when applying it to fabric.
If you are interested in fresh compositions with a citrusy, green character, consider Atelier Cologne Citron d`Erable, Elizabeth Arden Iced Green Tea and Comptoir Sud Pacifique Immortel Cédrat.
These fragrances differ in character, but they share an interest in a refreshing, dynamic scent profile. No information is available about other concentrations of Impulse Wide Awake or the perfumer behind it.
The fragrance is very long-lasting, staying on the skin for 12 hours or more, gradually revealing its notes
The scent will linger in the air even after its wearer has left.
The perfume has a fresh scent that is not too intense, so it does not overwhelm those around you with strong essences
A weightless, fragrant veil with a light concentration delicately refreshes the skin and gives a feeling of cleanliness and comfort
Fragrances for spring and summer unfold with light citrus notes, floral and fruity accords, filling the composition with freshness, airiness, and a feeling of carefree lightness on warm days
The composition of Impulse Wide Awake features basil, a citrus accord, and eucalyptus. The citrus notes create a fresh, energetic character, evoking a sense of lightness and vitality.
Basil adds a green, spicy facet and makes the profile more expressive, while eucalyptus accentuates the composition’s cool, clean nuance.
Together, these notes create an aromatic, citrusy, and slightly woody character without excessive sweetness.
| Gender | Unisex |
| Brand | Impulse |
| Segment | Massmarket perfumery |
| Country | United Kingdom |
| Website | http://www.impulsefragrances.co.uk |
| Status | Produced |
| Concentration | Fragrant mist |
| License holder | Unilever |
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