The art of perfume marketing: how fragrance is sold
A fragrance cannot be seen, touched, or displayed on a shelf like a dress. Yet it is sold by the mil...
In 1996, the Swedish brand Oriflame introduced a fragrance that still evokes nostalgia among many perfume enthusiasts.
Eclipse Eau de Toilette is an eau de toilette for women, embodying the harmony of two elements: water and flowers.
The fragrance is part of the limited-edition Sun Moon Eclipse collection, inspired by the eternal dance of celestial bodies.
Oriflame is more than just a cosmetics brand—it is a true Scandinavian beauty philosophy built on the principles of naturalness and accessibility.
Since 1967, the company has delighted its fans with high-quality products, and its fragrance line is no exception.
Eclipse became one of the iconic releases of the 1990s, capturing the freshness and femininity so highly valued in Scandinavian style.
Eclipse is a fragrance that can hardly be called bold. Its sillage is subtle, making it an ideal choice for those who prefer intimate, unobtrusive compositions.
It belongs to the floral and aquatic fragrance families, giving it a light, transparent, and very natural character.
It is an ideal option for everyday wear, the office, or a romantic date during the warmer months.
If you are looking for something with a similar mood, take a look at Zara Peach Margarita or Guerlain Muguet 2014.
For those interested in the brand’s history, it may also be interesting to compare this release with its later version—Oriflame Eclipse 2012.
Official brand website: https://www.plein.com/
The fragrance has low persistence and lasts on the skin for about 2–3 hours, gradually fading and smoothly revealing its main notes
A subtle trail—just a hint of fragrance
The perfume has a fresh scent that is not too intense, so it does not overwhelm those around you with strong essences
A light and elegant fragrance with harmonious richness—the perfect balance between the depth of eau de parfum and the freshness of cologne
Fragrances for spring and summer unfold with light citrus notes, floral and fruity accords, filling the composition with freshness, airiness, and a feeling of carefree lightness on warm days
The fragrance pyramid opens with a refreshing burst of juicy orange, sweet melon, and a spicy green accord.
At the heart blooms a delicate bouquet of lily of the valley, rose, jasmine, and a cool aquatic accord. The base is composed of soft musk, creating a subtle yet sensual trail.
| Gender | Female |
| Brand | Oriflame |
| Segment | Massmarket perfumery |
| Country | Sweden |
| Website | http://www.oriflame.com |
| Year of production | 1996 |
| Status | Produced |
| Concentration | Eau de toilette |
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