The art of perfume marketing: how fragrance is sold
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Released in 2020, Oriflame Eclat Toujours is a men's eau de toilette belonging to the Eclat collection.
This fragrance embodies the Scandinavian ideals of the brand, founded in 1967, offering naturalness, simplicity, and quality in every spray.
Eclat Toujours quickly gained popularity due to its fresh and elegant character, perfectly suited for the modern man who values style and comfort.
As a male fragrance with a noticeable trail, Eclat Toujours leaves a vivid impression, making it an excellent choice for business meetings, dates, or daily activities.
Its eau de toilette concentration provides moderate longevity that unfolds gradually, maintaining freshness throughout the day.
The fragrance belongs to the aromatic, citrus, and fougère families, highlighting its versatility and classic charm.
For optimal effect, it is recommended to apply from 1 to 2 sprays on the skin and from 1 to 2 sprays on clothing.
This allows the fragrance to unfold evenly without overwhelming those around, ensuring comfortable wear in various conditions—from the office to evening outings.
Remember that on warm skin, the notes may sound brighter, so adjust the dosage depending on the season and personal preferences.
This fragrance was created by the talented perfumers Alexandra Carlin and Alienor Massenet.
Their combined experience brought a unique blend of traditional and modern elements to Eclat Toujours, reflecting Oriflame's innovative approach to perfumery.
This duo of masters helped create a fragrance that not only aligns with the brand's DNA but also stands out among other male releases, offering depth and sophistication.
If you enjoyed Eclat Toujours, check out similar fragrances: Oriflame Eclat, Stephane Humbert Lucas 777 Soleil de Jeddah, and Parfums de Marly Sedbury.
These perfumes offer similar notes or moods, such as citrus accents or leather bases, allowing you to delve deeper into the world of male perfumery and find new favorites.
Explore them to expand your collection and discover a variety of scents.
The fragrance is highly persistent and lasts on the skin for up to 8–10 hours, gradually revealing its notes and allowing you to enjoy the full bouquet throughout the day
The scent is clearly present near you, but it does not fill the entire space
The perfume has a fresh scent that is not too intense, so it does not overwhelm those around you with strong essences
A light and elegant fragrance with harmonious richness—the perfect balance between the depth of eau de parfum and the freshness of cologne
Fragrances for spring and summer unfold with light citrus notes, floral and fruity accords, filling the composition with freshness, airiness, and a feeling of carefree lightness on warm days
The composition of Oriflame Eclat Toujours begins with refreshing top notes of lemon, mandarin and mint, creating an invigorating and energetic start that instantly lifts the mood.
In the heart of the fragrance, floral and green chords with iris and lavender unfold, adding depth, elegance, and soft floral tenderness that balances with the initial freshness.
The base concludes with warm and sensual notes of amber and leather accord, providing longevity, masculine charm, and a subtle mystery that makes you return to the fragrance again and again.
This pyramid reflects note groups such as aromatic, citrus, green and leather, demonstrating a complex and harmonious combination that makes Eclat Toujours a memorable and versatile choice for any season.
| Gender | Male |
| Brand | Oriflame |
| Segment | Massmarket perfumery |
| Country | Sweden |
| Website | http://www.oriflame.com |
| Year of production | 2020 |
| Status | Produced |
| Concentration | Eau de toilette |
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