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Desire Fragrances
License holder / manufacturer

Desire Fragrances is a dynamic Italian company behind fragrances that breathe energy and style. Founded in 1996 in Milan, the fashion capital of the world, it has become a key player in the world of licensed perfumes, skillfully blending the spirit of sports, speed, and modern lifestyle with the art of perfumery.

About Desire Fragrances

Specializing in licensing, Desire Fragrances acquires rights to create perfume lines for world-renowned brands in sports, automotive, and fashion. The headquarters in Italy defines the approach to quality and design, and the company's products are shipped worldwide. Their business model makes luxury names accessible in perfume departments, offering every woman the opportunity to touch the legend through fragrance.

Brands in the company's portfolio

The portfolio of Desire Fragrances consists of carefully selected style icons. Among key names stand out the cult sports brand Sergio Tacchini and the legendary automotive house Alfa Romeo Perfumes. The company focuses on creating vibrant, emotional mid-price segment perfumery that reflects the values and aesthetics of each licensed brand.

Famous fragrances from Desire Fragrances

Under the guidance of Desire Fragrances, true hits beloved by millions have been born. For the Sergio Tacchini brand, it's the sensual Donna, playful Fantasy Forever, and refreshing O'Zone For Woman. The Alfa Romeo Perfumes line, created in collaboration with talented perfumers, has won hearts with the passionate Alfa Romeo Red by Sofia Bardelli, confident Alfa Romeo Black by Cristiano Canali, and fresh Alfa Romeo Blue by Serge de Oliveira.

Quality and reputation in the market

Working with renowned perfumers and strict control at all production stages allows Desire Fragrances to maintain high quality standards even in the mass segment. The company has earned a reputation as a reliable partner that respects the DNA of licensed brands and embodies it in successful, recognizable fragrances available to a wide audience.

Thus, Desire Fragrances successfully serves as a bridge between the world of high speeds, sporting achievements, and everyday perfume harmony, creating perfumes that energize and emphasize individuality.

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