The art of perfume marketing: how fragrance is sold
A fragrance cannot be seen, touched, or displayed on a shelf like a dress. Yet it is sold by the mil...
Shazam! 4160 Tuesdays, that first saw the light of day in 2012, is marketed as a feminine fragrance, falling within the east family. The nose behind this fragrance — Sarah McCartney. Available as eau de parfum.
Expect a delicate sillage: a quiet, intimate presence. A subtle fragrance: the longevity is low, which suits its gentle character. Behind this fragrance stands the United Kingdom and its rich perfumery heritage. Shazam! 4160 Tuesdays unfolds gradually, effortlessly, and with great refinement — a perfect choice for day or evening.
The fragrance has low persistence and lasts on the skin for about 2–3 hours, gradually fading and smoothly revealing its main notes
A subtle trail—just a hint of fragrance
The perfume has a rich aroma that will help you stand out from the crowd and create a memorable image
A rich and elegant fragrance that gently unfolds on the skin and lasts most of the day, leaving a delicate trail
Perfumes for the fall and winter seasons often contain notes of vanilla, spices, ambergris, wood, and other warm accords, creating a feeling of comfort and warmth during the cold months
The note pyramid of Shazam! unfolds as a layered story, where layers reveal themselves with precision and warmth. The style of 4160 Tuesdays is recognizable in the way notes appear and fade. No excess details, only what works, and the fragrance holds its character from opening to trail. Eau de parfum sets the depth and body this composition needs.
At olfactory-group level the composition is built around Balsamic and Gourmet. From a family perspective the composition sits in East.
When the pyramid is blended into one block the opening appears as one connected movement with a deep balsamic mood: Frankincense, Resins and Vanilla.
The inner phases are read as a smooth transition from opening to trail, which keeps the fragrance coherent.
The internal accord map is shaped by these accords: Balsamic and Spicy with each one in a clear role. The profile is feminine, which sharpens how the fragrance is perceived. In longevity terms Low points to a sustained drydown presence. In projection Weak describes the way the scent radiates.
Overall Shazam! reads as a cohesive composition — the opening sets direction, the central phase adds depth, and the final phase leaves a stable imprint. These are the fragrances best judged in wear.
| Gender | Female |
| Brand | 4160 Tuesdays |
| Segment | Artisanal perfumery |
| Country | United Kingdom |
| Website | http://www.4160tuesdays.com |
| Year of production | 2012 |
| Status | Produced |
| Concentration | Eau de parfum |
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