The art of perfume marketing: how fragrance is sold
A fragrance cannot be seen, touched, or displayed on a shelf like a dress. Yet it is sold by the mil...
Oath Ajmal, unveiled in 2019, is marketed as a feminine fragrance, rooted in the fruit and floral families. By character, it falls into the musk, fruit, and floral groups. The palette of this fragrance is exceptionally rich: traces of gourmet and whiteflower can also be found — a rare combination that makes this perfume truly one of a kind. The fragrance is presented as eau de parfum.
Brand country — the United Arab Emirates, with its deep-rooted relationship with the fragrance industry. Oath Ajmal unfolds gradually, effortlessly, and with great refinement — a perfect choice for day or evening.
The fragrance is very long-lasting, staying on the skin for 12 hours or more, gradually revealing its notes
The scent will linger in the air even after its wearer has left.
The perfume has a rich aroma that will help you stand out from the crowd and create a memorable image
A rich and elegant fragrance that gently unfolds on the skin and lasts most of the day, leaving a delicate trail
Fragrances for spring and summer unfold with light citrus notes, floral and fruity accords, filling the composition with freshness, airiness, and a feeling of carefree lightness on warm days
The olfactory structure of Oath evolves as a layered story, where layers reveal themselves smoothly and sequentially. The creative approach of Ajmal is evident from the opening to the final trail. Nothing here feels random, and the structure feels complete all the way through. Eau de parfum emphasizes a balanced rhythm of unfolding.
At olfactory-group level the profile is anchored in Floral, Fruit, Gourmet and Musk. The framework further includes Whiteflower, Citrus and Wood. From a family perspective the composition sits in Floral and Fruit.
In the top tier you catch sweet-fresh fruity first notes: Apricot, Bergamot and Lily of the Valley.
In the heart you detect Freesia, Orange blossom and Tuberose holding a creamy tuberose direction.
The olfactory framework rests on these accords: Citrus, Floral, Fruit and Musc with each one in a clear role. Background accords such as Wood and Spicy add depth to the backdrop. The gender direction is feminine, which makes the scent profile easier to read.
Taken together Oath sounds complete from start to finish — the first stage creates momentum, the middle layer carries the identity, while the drydown anchors the memory. This is the type of composition best judged in wear.
| Gender | Female |
| Brand | Ajmal |
| Segment | Luxury perfumery |
| Country | United Arab Emirates |
| Website | http://www.ajmalperfume.com |
| Year of production | 2019 |
| Status | Produced |
| Concentration | Eau de parfum |
Upload the original perfume so the community can check against it.
Photograph: the bottle, the sprayer, under the sprayer, under the cap, the packaging, the batch code, and the bottom of the bottle.
Check the quality of the details, the atomizer, the neck, and the glass. #nofakes!
A fragrance cannot be seen, touched, or displayed on a shelf like a dress. Yet it is sold by the mil...
Sensitive skin and a love of fragrances coexist with more difficulty than one would like. You apply ...
Victor Wong answers questions the same way he creates a new fragrance: first a pause, then a smile, ...
Join the Fragsi community and get access to all its features
Thank you! Your vote has been counted, and the fragrance characteristics have been updated.