The art of perfume marketing: how fragrance is sold
A fragrance cannot be seen, touched, or displayed on a shelf like a dress. Yet it is sold by the mil...
Mon Cheri Alan Bray, released in 2018, is marketed as a feminine fragrance, drawing from the fruit and floral families. Created within the Высший свет collection and available in eau de parfum.
Made in Russia, backed by a long and proud tradition. A rich, layered composition that reveals itself differently depending on your mood and the time of day.
The fragrance is very long-lasting, staying on the skin for 12 hours or more, gradually revealing its notes
The scent will linger in the air even after its wearer has left.
The perfume has a rich aroma that will help you stand out from the crowd and create a memorable image
A rich and elegant fragrance that gently unfolds on the skin and lasts most of the day, leaving a delicate trail
Perfumes for the fall and winter seasons often contain notes of vanilla, spices, ambergris, wood, and other warm accords, creating a feeling of comfort and warmth during the cold months
The olfactory structure of Mon Cheri is shaped as a cohesive olfactory arc, where layers reveal themselves with precision and warmth. The signature of Alan Bray comes through in details that define the fragrance identity. Nothing here feels random, and the composition keeps a clear direction. Eau de parfum supports a balanced rhythm of unfolding.
The internal accord map is shaped by these accords: Floral, Fruit, Musc and Amber forming a compact and readable structure. Background accords such as Spicy expand the olfactory volume in the background. The profile is feminine, which sharpens how the fragrance is perceived.
In the top tier you detect petal-airy opening notes: Freesia and Peach.
In the central layer you detect Orange blossom and Osmanthus keeping a silky white floral direction.
At olfactory-group level the profile is anchored in Floral, Fruit, Whiteflower and Ambery. The palette also extends to Gourmet and Musk. At family level the composition sits in Floral and Fruit.
In summary Mon Cheri holds a coherent structure — the first stage creates momentum, the central phase adds depth, while the drydown anchors the memory. These are the scent structures best judged on skin.
| Gender | Female |
| Brand | Alan Bray |
| Segment | Massmarket perfumery |
| Country | Russia |
| Website | http://www.alanbray.ru |
| Year of production | 2018 |
| Status | Produced |
| Concentration | Eau de parfum |
| License holder | Clas Company |
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