Baccarat Rouge 540: the phenomenon of a cult fragrance
There are fragrances that are recognized by just their trail in an elevator. Baccarat Rouge 540 is o...
In 2022, Diwan introduced Pura — a fragrance that's hard to forget. A unisex fragrance belonging to the east, fruit, and citrus families. In perfume extract — and that's all it takes to fall in love.
Made in Egypt. Pura Diwan unfolds gradually, effortlessly, and with great refinement — a perfect choice for day or evening.
The fragrance is very long-lasting, staying on the skin for 12 hours or more, gradually revealing its notes
The scent will linger in the air even after its wearer has left.
The perfume has a fresh scent that is not too intense, so it does not overwhelm those around you with strong essences
The most concentrated form of perfume with a deep, multifaceted composition, exceptional durability, and an expressive trail
Fragrances for spring and summer unfold with light citrus notes, floral and fruity accords, filling the composition with freshness, airiness, and a feeling of carefree lightness on warm days
The note pyramid of Pura evolves as a cohesive olfactory arc, where layers reveal themselves with precision and warmth. The signature of Diwan is evident from the opening to the final trail. Every decision feels deliberate, and the fragrance holds its character from opening to trail. Perfume extract supports a balanced rhythm of unfolding.
Right at the start you detect sparkling citrus opening notes: Bergamot, Lemon and Orange. Exactly these 3 notes form a burst of citrus freshness that is impossible to miss.
In the middle phase you notice Fruit note keeping a velvety fruity direction. At the foundation the composition is fixed through Ambergris, Musk and Vanilla, reinforcing a viscous resinous trail.
The profile is unisex, which sharpens how the fragrance is perceived.
At olfactory-group level the structure relies on Citrus, Fruit, Ambery and Musk. The framework further includes Gourmet. Within olfactory families the scent maps to Citrus, East and Fruit.
Overall Pura holds a coherent structure — the opening sets direction, the central phase adds depth, while the drydown anchors the memory. These are the scent structures best understood in wear.
| Gender | Unisex |
| Brand | Diwan |
| Segment | Niche perfumery |
| Country | Egypt |
| Website | https://www.diwanfragrances.com |
| Year of production | 2022 |
| Status | Produced |
| Concentration | Perfume extract |
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