The art of perfume marketing: how fragrance is sold
A fragrance cannot be seen, touched, or displayed on a shelf like a dress. Yet it is sold by the mil...
Eau de toilette
Donna Karan DKNY Men (2009)
Gender:
Male
Segment:
Lux perfumes
Fragrance information:
DKNY Men (2009) Donna Karan arrived in 2009 — and it was immediately clear this one was here to stay. A masculine fragrance from the wood and aromatic families. Created by the skilled hands of Harry Fremont and Alberto Morillas. The fragrance belongs to the spicy, wood, and citrus groups. The palette of this fragrance is exceptionally rich: traces of aromatic can also be found — a rare combination that makes this perfume truly one of a kind. An eau de toilette — light-footed, but utterly unforgettable.
Expect a moderate sillage — enough to be remembered, not enough to overwhelm. A light touch on clothing — 1-2 sprays — is all it takes. The longevity of this fragrance is moderate — exactly what most occasions call for. Produced in the United States, and you can feel it in every note. DKNY Men (2009) Donna Karan — the choice of those who appreciate depth and character in every detail.
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