The art of perfume marketing: how fragrance is sold
A fragrance cannot be seen, touched, or displayed on a shelf like a dress. Yet it is sold by the mil...
Since 2018, Songe de Yuzu Esteban has never stopped surprising. A unisex fragrance from the fern and citrus families. Created as part of the Couleurs collection. The fragrance is presented as eau de toilette.
Behind this fragrance stands France and its rich perfumery heritage. A rich, layered composition that reveals itself differently depending on your mood and the time of day.
The fragrance is highly persistent and lasts on the skin for up to 8–10 hours, gradually revealing its notes and allowing you to enjoy the full bouquet throughout the day
The scent is clearly present near you, but it does not fill the entire space
The perfume has a fresh scent that is not too intense, so it does not overwhelm those around you with strong essences
A light and elegant fragrance with harmonious richness—the perfect balance between the depth of eau de parfum and the freshness of cologne
Fragrances for spring and summer unfold with light citrus notes, floral and fruity accords, filling the composition with freshness, airiness, and a feeling of carefree lightness on warm days
The scent of Songe de Yuzu is shaped as a cohesive olfactory arc, where layers reveal themselves smoothly and sequentially. The style of Esteban is recognizable in the pacing of the notes and the overall aesthetic. Nothing here feels random, and the composition keeps a clear direction. Eau de toilette emphasizes a balanced rhythm of unfolding.
The olfactory framework rests on these accords: Citrus, Gourmet, Floral and Musc forming a compact and readable structure. Additional accords such as Wood and Spicy add depth to the backdrop. The profile is unisex, which makes the scent profile easier to read.
As soon as the fragrance opens you detect radiant lemon-bergamot opening notes: Bergamot, Cardamom and Yuzu.
When the opening settles you detect Green Tea, Jasmine and Rhubarb keeping a tea-velvety direction.
From the group perspective the structure relies on Citrus, Spicy, Drinks and Whiteflower. It also reaches into Green, Wood and Musk. From a family perspective the fragrance belongs to Citrus and Fern.
In summary Songe de Yuzu reads as a cohesive composition — the start forms character, the heart develops the core line, and the base secures the trail. These are the scent structures best judged on skin.
| Gender | Unisex |
| Brand | Esteban |
| Segment | Niche perfumery |
| Country | France |
| Website | http://www.esteban.fr |
| Year of production | 2018 |
| Status | Produced |
| Concentration | Eau de toilette |
| License holder | Nippon Kodo Group |
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