The art of perfume marketing: how fragrance is sold
A fragrance cannot be seen, touched, or displayed on a shelf like a dress. Yet it is sold by the mil...
1999: the world took its first breath of Jasminum Fresh. A unisex fragrance from the green and floral families. Perfumer Alina Roytberg is the author behind this composition. One of the scents from the Hombre de Flores collection. Offered in eau de parfum concentration.
the United States is where this fragrance comes from — and it shows. Jasminum Fresh — the choice of those who appreciate depth and character in every detail.
The fragrance is very long-lasting, staying on the skin for 12 hours or more, gradually revealing its notes
The scent will linger in the air even after its wearer has left.
The perfume has a fresh scent that is not too intense, so it does not overwhelm those around you with strong essences
A rich and elegant fragrance that gently unfolds on the skin and lasts most of the day, leaving a delicate trail
Fragrances for spring and summer unfold with light citrus notes, floral and fruity accords, filling the composition with freshness, airiness, and a feeling of carefree lightness on warm days
The note pyramid of Jasminum unfolds as a layered story, where layers reveal themselves with precision and warmth. The style of Fresh is recognizable in details that define the fragrance identity. Nothing here feels random, and the composition keeps a clear direction. Eau de parfum keeps the depth and body this composition needs.
In the top tier you detect radiant lemon-bergamot first notes: Bergamot, Galbanum, Green Chord and Lemon. These 4 notes shape a sensation of cool purity that anchors the first impression immediately.
In the heart you detect Basil, Jasmine and Juniper carrying a pure aromatic direction.
The internal accord map is built around these accords: Aromatic, Citrus, Floral and Wood forming a compact and readable structure. The profile is unisex, which clarifies the composition character.
At the note-group layer the composition is built around Citrus, Green, Aromatic and Whiteflower. The framework further includes Wood, Earthy / Mossy and Floral. Within olfactory families the scent maps to Floral and Green.
Overall Jasminum reads as a cohesive composition — the start forms character, the middle layer carries the identity, and the final phase leaves a stable imprint. This is the type of composition best experienced through real development.
| Gender | Unisex |
| Brand | Fresh |
| Segment | Premium perfumery |
| Country | United States |
| Website | http://www.fresh.com |
| Year of production | 1999 |
| Status | Produced |
| Concentration | Eau de parfum |
| License holder | LVMH |
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