The art of perfume marketing: how fragrance is sold
A fragrance cannot be seen, touched, or displayed on a shelf like a dress. Yet it is sold by the mil...
Source Joyeuse No 3 Hayari Parfums, unveiled in 2017, sits firmly in the category of a unisex fragrance, rooted in the fruit and floral families. From the Source Joyese collection; released as eau de parfum.
Made in France, backed by a long and proud tradition. A rich, layered composition that reveals itself differently depending on your mood and the time of day.
The fragrance is very long-lasting, staying on the skin for 12 hours or more, gradually revealing its notes
The scent will linger in the air even after its wearer has left.
The perfume has a fresh scent that is not too intense, so it does not overwhelm those around you with strong essences
A rich and elegant fragrance that gently unfolds on the skin and lasts most of the day, leaving a delicate trail
Fragrances for spring and summer unfold with light citrus notes, floral and fruity accords, filling the composition with freshness, airiness, and a feeling of carefree lightness on warm days
The scent of Source Joyeuse No 3 is built as a layered story, where notes flow without rush and without gaps. The signature of Hayari Parfums comes through in the way notes appear and fade. Every decision feels deliberate, and the composition keeps a clear direction. Eau de parfum sets the depth and body this composition needs.
At the opening of the pyramid you sense sparkling citrus first notes: Bitter Orange, Lemon, Rhubarb and Saffron. Exactly these 4 notes set a sensation of cool purity that gives the fragrance a clear opening statement.
In the middle phase you sense Almond, Fig and Immortelle carrying a velvety vanilla-coffee direction.
The accord architecture is shaped by these accords: Balsamic, Citrus, Gourmet and Floral with each one in a clear role. Additional accords such as Fruit, Musc, Wood and Spicy add depth to the backdrop.
At olfactory-group level the composition is built around Citrus, Green, Spicy and Gourmet. It also reaches into Fruit, Balsamic, Floral and Wood.
Taken together Source Joyeuse No 3 sounds complete from start to finish — the first stage creates momentum, the central phase adds depth, and the final phase leaves a stable imprint. This is the type of composition best understood in wear.
| Gender | Unisex |
| Brand | Hayari Parfums |
| Segment | Niche perfumery |
| Country | France |
| Website | http://www.hayari-parfums.com |
| Year of production | 2017 |
| Status | Produced |
| Concentration | Eau de parfum |
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