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The house of Impulse gifted the world with TrueLove in 2008. A feminine fragrance rooted in the fruit and floral families. Perfumer Ann Gottlieb is the author behind this composition. Created within the Body Spray collection and available in fragrant mist.
Behind this fragrance stands the United Kingdom and its rich perfumery heritage. TrueLove Impulse — the choice of those who appreciate depth and character in every detail.
The fragrance is very long-lasting, staying on the skin for 12 hours or more, gradually revealing its notes
The scent will linger in the air even after its wearer has left.
The perfume has a fresh scent that is not too intense, so it does not overwhelm those around you with strong essences
A weightless, fragrant veil with a light concentration delicately refreshes the skin and gives a feeling of cleanliness and comfort
Fragrances for spring and summer unfold with light citrus notes, floral and fruity accords, filling the composition with freshness, airiness, and a feeling of carefree lightness on warm days
The composition of TrueLove is built as a cohesive olfactory arc, where layers reveal themselves smoothly and sequentially. The signature of Impulse is evident in details that define the fragrance identity. Nothing here feels random, and the composition keeps a clear direction. Fragrant mist keeps a balanced rhythm of unfolding.
At olfactory-group level the composition is built around Citrus, Floral, Green and Whiteflower. It also reaches into Fruit. Within olfactory families the composition sits in Floral and Fruit.
When the pyramid is blended into one block the notes arrive together with a glittering citrus mood: Bergamot, Freesia, Grapefruit, Green Chord, Lily of the Valley, Lime and Melon.
The heart and base are perceived as a smooth transition from opening to trail, which keeps the fragrance coherent.
The accord profile is driven by these accords: Citrus, Floral and Fruit forming a compact and readable structure. The stylistic positioning is feminine, which makes the scent profile easier to read.
In summary TrueLove reads as a cohesive composition — the first stage creates momentum, the heart develops the core line, and the base secures the trail. These are the fragrances best experienced through real development.
| Gender | Female |
| Brand | Impulse |
| Segment | Massmarket perfumery |
| Country | United Kingdom |
| Website | http://www.impulsefragrances.co.uk |
| Year of production | 2008 |
| Status | Produced |
| Concentration | Fragrant mist |
| License holder | Unilever |
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