The art of perfume marketing: how fragrance is sold
A fragrance cannot be seen, touched, or displayed on a shelf like a dress. Yet it is sold by the mil...
Eau d’Infinitif by Infinitif is a true olfactory gem, launched in 1997.
It was created for women who appreciate elegance, luxury, and natural impeccability—the very values embodied by the French house of Infinitif, founded in 1970.
This composition was created by the talented perfumer Christophe Laudamiel. His work captures the chic and freedom inherent in the brand’s style.
The fragrance belongs to the chypre and fruity families, making it versatile and memorable.
Infinitif Eau d’Infinitif is a women’s fragrance with a very strong trail. It is ideal for evenings out and special occasions, leaving a luxurious impression in its wake.
Thanks to its eau de parfum concentration, its longevity is impressive—you will be enveloped in its aura for many hours.
If you enjoy this style, explore similar fragrances: Etat Libre d`Orange Charogne, Comme des Garçons Parfums Copper, and Paco Rabanne Pure XS Night.
Official brand website: http://www.fekkai.com.
The fragrance is very long-lasting, staying on the skin for 12 hours or more, gradually revealing its notes
The scent will linger in the air even after its wearer has left.
The perfume has a rich aroma that will help you stand out from the crowd and create a memorable image
A rich and elegant fragrance that gently unfolds on the skin and lasts most of the day, leaving a delicate trail
Perfumes for the fall and winter seasons often contain notes of vanilla, spices, ambergris, wood, and other warm accords, creating a feeling of comfort and warmth during the cold months
The fragrance pyramid of Eau d’Infinitif opens with vibrant top notes of coconut and peach, creating a juicy, sweet introduction.
At the heart of the composition, cyclamen and rose bloom, lending a floral freshness with a delicate powdery touch. The fragrance’s base features the refined notes of oakmoss, vanilla, a woody accord, and musk.
This sensual, warm base lends the composition depth and complexity, while a touch of vanilla adds a comforting sweetness, bringing all the layers together into a harmonious bouquet.
| Gender | Female |
| Brand | Infinitif |
| Segment | Premium perfumery |
| Country | France |
| Website | http://www.infinitif.com |
| Year of production | 1997 |
| Status | Produced |
| Concentration | Eau de parfum |
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