The art of perfume marketing: how fragrance is sold
A fragrance cannot be seen, touched, or displayed on a shelf like a dress. Yet it is sold by the mil...
Since 2014, Him Laurelle has never stopped surprising. A masculine fragrance from the spicy and fern families. Offered in eau de toilette concentration.
Brand country — the United Kingdom. Him Laurelle — the choice of those who appreciate depth and character in every detail.
One bottle, and you'll understand why this brand has such a devoted following. The official website of Laurelle — http://www.hinode.com.br.
The fragrance is very long-lasting, staying on the skin for 12 hours or more, gradually revealing its notes
The scent will linger in the air even after its wearer has left.
The perfume has a rich aroma that will help you stand out from the crowd and create a memorable image
A light and elegant fragrance with harmonious richness—the perfect balance between the depth of eau de parfum and the freshness of cologne
Perfumes for the fall and winter seasons often contain notes of vanilla, spices, ambergris, wood, and other warm accords, creating a feeling of comfort and warmth during the cold months
The note pyramid of Him is built as a continuous scent journey, where notes flow without rush and without gaps. The creative approach of Laurelle is recognizable in the way notes appear and fade. No excess details, only what works, and the fragrance holds its character from opening to trail. Eau de toilette emphasizes a balanced rhythm of unfolding.
From the group perspective the structure relies on Spicy, Gourmet, Citrus and Fruit. The palette also extends to Drinks, Ambery and Wood. At family level the fragrance belongs to Fern and Spicy.
At the opening of the pyramid you sense piquant warm opening notes: Black Pepper, Black caviar, Ginger and Lime.
In the heart you detect Passion fruit and Vodka keeping a soft nectarous direction.
The accord profile is driven by these accords: Animalistic, Citrus, Gourmet and Fruit with each one in a clear role. Background accords such as Wood, Amber, Spicy and Alcoholic add depth to the backdrop. The profile is masculine, which makes the scent profile easier to read.
In summary Him holds a coherent structure — the first stage creates momentum, the heart develops the core line, and the base secures the trail. These are the scent structures best experienced on skin.
| Gender | Male |
| Brand | Laurelle |
| Segment | Massmarket perfumery |
| Country | United Kingdom |
| Website | http://www.laurelle.co.uk |
| Year of production | 2014 |
| Status | Produced |
| Concentration | Eau de toilette |
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