The art of perfume marketing: how fragrance is sold
A fragrance cannot be seen, touched, or displayed on a shelf like a dress. Yet it is sold by the mil...
Introducing Trend Lei, a women’s woody-spicy fragrance by the Italian brand Les Copains, launched in 2001.
This perfume is for bold, confident women who are not afraid to express their individuality.
Created by the talented perfumer Dorothée Piot, it quickly won the hearts of admirers of original and sensual compositions.
Born under the warm Italian sun, Les Copains is more than just a name in the world of fashion and perfumery; it is a story of friendship, passion, and impeccable style.
Founded by designer Mario Bandiera in Bologna in 1953, it embodies the spirit of Italian chic.
Trend Lei continues this tradition, offering a unique blend of spicy and woody notes.
Trend Lei belongs to the Spicy and Woody fragrance families. It is an eau de toilette with a very strong sillage, so the fragrance will be noticeable to those around you and leave a vivid impression.
An ideal choice for evening outings or special occasions when you want to emphasize your femininity and charisma.
Thanks to its richness, it is also perfectly suited to the colder seasons—autumn and winter.
If you like Trend Lei, take a look at Salvador Dali Crazy Kiss, Joop! Joop! Homme, and Caron La Selection Aimez Moi—they also have a vivid and memorable character.
Official brand website: Olfactive Expressions.
The fragrance is very long-lasting, staying on the skin for 12 hours or more, gradually revealing its notes
The scent will linger in the air even after its wearer has left.
The perfume has a rich aroma that will help you stand out from the crowd and create a memorable image
A light and elegant fragrance with harmonious richness—the perfect balance between the depth of eau de parfum and the freshness of cologne
Fragrances for spring and summer unfold with light citrus notes, floral and fruity accords, filling the composition with freshness, airiness, and a feeling of carefree lightness on warm days
The top notes open with fresh bergamot, spicy cardamom, juicy peach, and green violet leaf.
At the heart of the composition, cinnamon, iris, jasmine, and lily of the valley intertwine to create a floral-spicy accord. The base envelops with warm patchouli, soft sandalwood, sweet vanilla, and sensual musk.
This combination lends the fragrance depth and longevity, making it unforgettable.
| Gender | Female |
| Brand | Les Copains |
| Segment | Luxury perfumery |
| Country | Italy |
| Website | http://www.lescopains.com |
| Year of production | 2001 |
| Status | Produced |
| Concentration | Eau de toilette |
| License holder | ACS Beaute SRL |
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