Brand «Les Copains»

DNA of Italian Chic

Born under the warm Italian sun, the brand Les Copains is more than just a name in the world of fashion and perfumery; it is a story of friendship, passion, and impeccable style. Founded by designer Mario Bandiera in 1953 in Bologna, the fashion house initially captivated the world with elegant knitwear that became a symbol of liberated femininity and the Italian "dolce vita." From the start, the brand's philosophy was built on the idea of creating clothing that highlights natural beauty rather than concealing it, offering a sense of comfort and confidence.

The very name "Les Copains," which translates from French to "friends," was inspired by the popular 1950s musical radio program "Salut les Copains." Mario Bandiera heard it while vacationing in Saint-Tropez, and this phrase perfectly captured the spirit of his project, created together with comrades. This story became the foundation of the brand's legend, emphasizing its informal, friendly, and joyful character.

Bandiera's innovative approach – a form-fitting knit sweater that accentuates the figure – caused a sensation. The brand was even covered by The New York Times, propelling the Italian label to an international level. Success in high fashion logically led to the expansion of the Les Copains universe, and in the late 1990s, the brand decided to complement the stylish look with its final, most sensual detail – fragrance.

Perfume Legacy: From Flowers to Sea Breeze

The perfume history of Les Copains began in 1997 with the men's fragrance Les Copains Pour Homme, and in 1999, the world saw the iconic women's perfume Les Copains – Femme. Since then, the brand has created a gallery of fragrances that, like its clothing, reflects the multifaceted nature of modern women and men.

Among the feminine creations, delicate and romantic compositions are particularly beloved. Papillon is an ethereal flight into a world of white flowers, while Trend Lei offers a more sensual and fruity-floral route. For freshness lovers, the brand created aquatic gems like Green Twist and Eau Marine, providing the cool sensation of a sea breeze.

The men's line is equally diverse. Classical elegance and confidence are embodied by L’Homme, while a more modern and daring interpretation of masculinity is offered by Trend Lui. The signature fresh accord, which has become a hallmark of the brand, resonates beautifully in the fragrance Le Bleu.

The Handwriting of Famous Noses

The quality and uniqueness of Les Copains' perfume creations are ensured by collaboration with outstanding perfumers from around the world. Masters such as Daniela Roche-Andrier, known for her work for Prada and Giorgio Armani, Karine Dubreuil, and Nathalie Gracia-Cetto have worked on the brand's fragrances. Their collective handwriting for Les Copains can be described as elegant simplicity, clarity of composition, and superior raw material quality. The brand's fragrances often build on contrasts – for example, fresh citrus or aquatic notes with warm woody or sensual musky chords, making them vibrant and multifaceted.

An interesting fact in the brand's modern history was its sale in 2018 to the Turkish holding company Eroglu Holding, which opened a new chapter and provided resources for further development of both the fashion and perfume lines.

Today, Les Copains remains true to its roots, offering fragrances that, like a favorite sweater, perfectly "fit" their wearer, highlighting individuality and providing a genuine sense of pleasure from use. It is a choice for those who value in perfumery not only the name but also the authentic Italian emotion, packaged in a bottle.