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Home Fragrances Lush The Florence Collection Fresh As
Bottle photo Lush
Bottle photo Lush
Image Lush
Image Lush
Eau de parfum

Lush Fresh As

Gender image: Unisex
Gender:
Unisex
Segment image
Segment:
Lux perfumes
Fragrance information:

2019: the world took its first breath of Fresh As Lush. A unisex fragrance from the green and fern families. The fragrance was crafted by perfumer Emma Dick. By character, it falls into the wood and balsamic groups. Part of the Florence collection, available as eau de parfum.

Country of origin — the United Kingdom. Fresh As Lush — the choice of those who appreciate depth and character in every detail.

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Key fragrance characteristics

Better suited for:
Men and women (unisex)
Very high fragrance longevity

The fragrance is very long-lasting, staying on the skin for 12 hours or more, gradually revealing its notes

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Sillage
Extremely noticeable

The scent will linger in the air even after its wearer has left.

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Style
Solemn

The perfume has a rich aroma that will help you stand out from the crowd and create a memorable image

Solemn
Concentration
Eau de parfum

A rich and elegant fragrance that gently unfolds on the skin and lasts most of the day, leaving a delicate trail

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Image
Fragrance seasonality
Autumn - Winter

Perfumes for the fall and winter seasons often contain notes of vanilla, spices, ambergris, wood, and other warm accords, creating a feeling of comfort and warmth during the cold months

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Roger Vivier L' Iris Roger Vivier L' Iris
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Perfume information

Description of the composition

The note pyramid of Fresh As evolves as a layered story, where accents shift without rush and without gaps. The style of Lush comes through in the way notes appear and fade. Nothing here feels random, and the fragrance holds its character from opening to trail. Eau de parfum emphasizes the right density and pace of development.

The internal accord map rests on these accords: Balsamic, Gourmet, Wood and Powdery forming a compact and readable structure. The gender direction is unisex, which sharpens how the fragrance is perceived.

When the pyramid is blended into one block the notes arrive together with a inspiring floral mood: Benzoin, Iris, Marigold, Pine and Pine Needles.

The heart and base are felt as a continuous motion from lift to depth, which keeps the fragrance coherent.

From the group perspective the composition is built around Balsamic, Wood, Floral and Earthy / Mossy. The framework further includes Green. At family level the fragrance belongs to Fern and Green.

In summary Fresh As reads as a cohesive composition — the first stage creates momentum, the middle layer carries the identity, and the base secures the trail. These are the scent structures best experienced through real development.

Perfumers

Gender Unisex
Brand Lush
Segment Massmarket perfumery
Country United Kingdom
Website http://www.lush.com
Year of production 2019
Status Produced
Concentration Eau de parfum

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Composition pyramid

Note photo Benzoin
Benzoin
Note photo Iris
Iris
Note photo Marigold
Marigold

Mixed notes

Benzoin Iris Marigold Pine Pine Needles

Families

Family Fern Fern
Family Green Green

Fragrance characteristics

based on 2 opinions
Chords
Relevance
Dosage
Perception
Appearance quality
Similar
Persistence
The persistence of a fragrance is determined by how long it can be felt. It is a characteristic associated with ingredients that evaporate slowly. Persistence depends on the physical properties of the perfume ingredients—mainly their volatility and environmental factors such as temperature and humidity.
Persistence
Very high (more than 12 hours)
5
Sillage
Imagine a light cloud of fragrance that, like an aeroplane trail, remains in the air after your appearance. This is the sillage - a subtle or vivid imprint left by the most diffuse element of a perfume composition. The sillage can be almost invisible when it is felt only by you and those around you. Or it can be so expressive that its presence is noticed even long after you have left.
Sillage
Very conspicuous
5
Complexity and depth
The complexity of a fragrance is the number and variety of notes that create a unique composition. A complex fragrance contains many different notes that reveal themselves on the skin. The depth of a fragrance is the richness and intensity of the fragrance. Fragrances with a deep composition include heavy and powerful notes that stay on the skin longer and affect others over long distances.
Complexity and depth
Medium and varied
2
Gender
This scale depicts gender focus and demonstrates how the brand positions the fragrance - as masculine, feminine or universal.
Male
50%
Unisex
50%
Female
0%
What kind of event
Date
0%
Wedding
0%
Sport
50%
Sleep
0%
For party
50%
For every day
0%
Sex
0%
For Holiday
0%
Theatre
0%
Office
0%
For what time of year / season
Winter
Winter
25%
Spring
Spring
25%
Summer
Summer
25%
Autumn
Autumn
25%
For what style / mood
Casual
0%
Gala
50%
Classic
0%
Avant-garde
0%
Romantic
0%
Sporty
50%
For what age
under 18
25%
18-25 years old
25%
26-35 years old
0%
36-45 years
25%
46+ years old
0%
Any
25%
On the skin
The optimum amount of atomisation on the skin is the balance at which the fragrance reveals itself in its entirety and sounds its best.
Spot
0%
Enter the cloud
0%
1-2 atomisations
100%
2-3 atomisations
0%
3-4 atomisations
0%
4-5 sprays
0%
Where is the best place to apply the fragrance?
The best places to apply a fragrance are the areas where it will reveal itself most fully and create the most vivid impression.
On the chest
0%
On the wrist
0%
On the knees
0%
On the back of the neck
50%
Behind the ears
0%
On the elbow
0%
On the abdomen
0%
On the back of the hand
0%
On clothes
50%
Не могу оценить
0%
On clothing
The optimum amount of atomisation of the fragrance on clothes, at which it reveals the best quality of the fragrance.
Spot
0%
Enter the cloud
0%
1-2 atomisations
100%
2-3 atomisations
0%
3-4 atomisations
0%
4-5 sprays
0%
Associations
Perfume associations are the emotions and images that pop into the imagination when you perceive its unique notes and accents
Freshness
50%
Exoticism
0%
Luxury
50%
Euphoria
0%
Passion
0%
Joy
0%
Calm
0%
Excitement
0%
Sadness
0%
Despair
0%
Effect
Fragrances can attract attention and evoke positive emotions, others can leave neutral, and others can cause negative associations and repel people.
Effect
Attracts attention
4
Intensity
The intensity of a fragrance is like its ‘volume’, the degree of intensity and strength with which it is felt around you or on the surface.
Intensity
Very strong
4
Bottle
Bottle
High quality
4
Spray
Spray
High quality
4
Packaging quality
Perfume bottle packaging quality is about protection and aesthetic appeal, including strength, reliability, design and materials. High quality ensures the safety and security of the product, a good first impression and attractiveness
Packaging quality
High quality
4
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Fragrance trend

Reviews
Average rating
4.0
2 ratings
2 comments
5
0%
4
100%
3
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4/5
4
And finally, this fragrance has arrived in stores! From the first seconds, you feel the freshness of fir notes, they are so bright that it creates the impression you are truly among coniferous trees. Then this note subsides a bit, and a delicate sweetness takes its place, adding tranquility. In general, the fragrance truly inspires and lifts the mood!
4/5
4
The smell of this resin is just disgusting, like being stuck in a forest. No sophistication at all, just raw power. This isn't perfume, it's more like something for treatment, not for going out. I'd hardly dare to go out with something like this
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