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Home Fragrances Lush Perfume Library Keep It Fluffy
Bottle photo Lush
Image Lush
Eau de toilette

Lush Keep It Fluffy

Gender image: Unisex
Gender:
Unisex
Segment image
Segment:
Lux perfumes
Fragrance information:

Keep It Fluffy Lush, introduced to the world in 2021, is classified as a unisex fragrance, drawing from the powdery and floral families. This fragrance is the personal signature of perfumer Emma Dick. By character, it falls into the gourmet and whiteflower groups. One of the scents from the Perfume Library collection. Available as eau de toilette.

The sillage is noticeable — present, but never overpowering. Recommended dosage: 1-2 sprays on skin, 2-3 sprays on clothing. A couple of sprays will carry you through the whole day — longevity is firmly high. The home of this fragrance is the United Kingdom. A rich, layered composition that reveals itself differently depending on your mood and the time of day.

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Key fragrance characteristics

Better suited for:
Men and women (unisex)
High fragrance longevity

The fragrance is highly persistent and lasts on the skin for up to 8–10 hours, gradually revealing its notes and allowing you to enjoy the full bouquet throughout the day

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Sillage
Noticeable

The scent is clearly present near you, but it does not fill the entire space

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Style
Solemn

The perfume has a rich aroma that will help you stand out from the crowd and create a memorable image

Solemn
Concentration
Eau de toilette

A light and elegant fragrance with harmonious richness—the perfect balance between the depth of eau de parfum and the freshness of cologne

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Fragrance seasonality
Spring - Summer

Fragrances for spring and summer unfold with light citrus notes, floral and fruity accords, filling the composition with freshness, airiness, and a feeling of carefree lightness on warm days

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Perfume information

Description of the composition

The note pyramid of Keep It Fluffy evolves as a cohesive olfactory arc, where notes flow with precision and warmth. The creative approach of Lush is evident in details that define the fragrance identity. Every decision feels deliberate, and the composition keeps a clear direction. Eau de toilette keeps the right density and pace of development.

When the pyramid is blended into one block the fragrance opens as a single chord with a multi-layered petal mood: Iris, Jasmine, Rose, Vanilla, musk and ylang-ylang.

The deeper layers are felt as a smooth transition from opening to trail, which keeps the fragrance coherent.

The internal accord map is built around these accords: Floral, Musc, Powdery and Spicy with each one in a clear role. The profile is unisex, which makes the scent profile easier to read. For persistence High indicates a stable lasting impression.

From the group perspective the profile is anchored in Gourmet, Whiteflower, Floral and Musk. The framework further includes Powdery.

In summary Keep It Fluffy reads as a cohesive composition — the first stage creates momentum, the middle layer carries the identity, and the base secures the trail. These are the scent structures best experienced in wear.

Perfumers

Gender Unisex
Brand Lush
Segment Massmarket perfumery
Country United Kingdom
Website http://www.lush.com
Year of production 2021
Status Produced
Concentration Eau de toilette

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Composition pyramid

Note photo Iris
Iris
Note photo Jasmine
Jasmine
Note photo Rose
Rose

Mixed notes

Iris Jasmine Rose Vanilla musk ylang-ylang

Families

Family Floral Floral
Family Powdery Powdery

Fragrance characteristics

based on 2 opinions
Chords
Relevance
Dosage
Perception
Appearance quality
Similar
Persistence
The persistence of a fragrance is determined by how long it can be felt. It is a characteristic associated with ingredients that evaporate slowly. Persistence depends on the physical properties of the perfume ingredients—mainly their volatility and environmental factors such as temperature and humidity.
Persistence
High (5 to 12 hours)
4
Sillage
Imagine a light cloud of fragrance that, like an aeroplane trail, remains in the air after your appearance. This is the sillage - a subtle or vivid imprint left by the most diffuse element of a perfume composition. The sillage can be almost invisible when it is felt only by you and those around you. Or it can be so expressive that its presence is noticed even long after you have left.
Sillage
Noticeable
4
Complexity and depth
The complexity of a fragrance is the number and variety of notes that create a unique composition. A complex fragrance contains many different notes that reveal themselves on the skin. The depth of a fragrance is the richness and intensity of the fragrance. Fragrances with a deep composition include heavy and powerful notes that stay on the skin longer and affect others over long distances.
Complexity and depth
Medium and varied
2
Gender
This scale depicts gender focus and demonstrates how the brand positions the fragrance - as masculine, feminine or universal.
Male
0%
Unisex
100%
Female
0%
What kind of event
Date
33%
Wedding
0%
Sport
0%
Sleep
0%
For party
0%
For every day
33%
Sex
0%
For Holiday
33%
Theatre
0%
Office
0%
For what time of year / season
Winter
Winter
25%
Spring
Spring
25%
Summer
Summer
25%
Autumn
Autumn
25%
For what style / mood
Casual
33%
Gala
33%
Classic
0%
Avant-garde
0%
Romantic
33%
Sporty
0%
For what age
under 18
0%
18-25 years old
0%
26-35 years old
0%
36-45 years
0%
46+ years old
0%
Any
100%
On the skin
The optimum amount of atomisation on the skin is the balance at which the fragrance reveals itself in its entirety and sounds its best.
Spot
0%
Enter the cloud
0%
1-2 atomisations
100%
2-3 atomisations
0%
3-4 atomisations
0%
4-5 sprays
0%
Where is the best place to apply the fragrance?
The best places to apply a fragrance are the areas where it will reveal itself most fully and create the most vivid impression.
On the chest
0%
On the wrist
50%
On the knees
0%
On the back of the neck
0%
Behind the ears
0%
On the elbow
50%
On the abdomen
0%
On the back of the hand
0%
On clothes
0%
Не могу оценить
0%
On clothing
The optimum amount of atomisation of the fragrance on clothes, at which it reveals the best quality of the fragrance.
Spot
0%
Enter the cloud
0%
1-2 atomisations
0%
2-3 atomisations
100%
3-4 atomisations
0%
4-5 sprays
0%
Associations
Perfume associations are the emotions and images that pop into the imagination when you perceive its unique notes and accents
Freshness
50%
Exoticism
0%
Luxury
50%
Euphoria
0%
Passion
0%
Joy
0%
Calm
0%
Excitement
0%
Sadness
0%
Despair
0%
Effect
Fragrances can attract attention and evoke positive emotions, others can leave neutral, and others can cause negative associations and repel people.
Effect
Attracts attention
4
Intensity
The intensity of a fragrance is like its ‘volume’, the degree of intensity and strength with which it is felt around you or on the surface.
Intensity
Strong
3
Bottle
Bottle
Excellent quality
5
Spray
Spray
High quality
4
Packaging quality
Perfume bottle packaging quality is about protection and aesthetic appeal, including strength, reliability, design and materials. High quality ensures the safety and security of the product, a good first impression and attractiveness
Packaging quality
High quality
4
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