Fragrances aged like wine: slow perfumery and Amouage Sequence
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2019: the world took its first breath of Never Ever Om Lush. By character, a unisex fragrance drawing from the spicy and east families. From the Perfume Library collection; released as eau de toilette.
the United Kingdom is where this fragrance comes from — and it shows. Never Ever Om Lush — the choice of those who appreciate depth and character in every detail.
The fragrance is very long-lasting, staying on the skin for 12 hours or more, gradually revealing its notes
The scent will linger in the air even after its wearer has left.
The perfume has a rich aroma that will help you stand out from the crowd and create a memorable image
A light and elegant fragrance with harmonious richness—the perfect balance between the depth of eau de parfum and the freshness of cologne
Perfumes for the fall and winter seasons often contain notes of vanilla, spices, ambergris, wood, and other warm accords, creating a feeling of comfort and warmth during the cold months
The note pyramid of Never Ever Om is built as an expressive line of development, where layers reveal themselves with precision and warmth. The style of Lush is evident from the opening to the final trail. Nothing here feels random, and the fragrance holds its character from opening to trail. Eau de toilette sets the right density and pace of development.
At olfactory-group level the structure relies on Balsamic, Whiteflower, Floral and Spicy. The framework further includes Wood and Gourmet. From a family perspective the fragrance belongs to East and Spicy.
In the first seconds you sense smoky-balsamic top notes: Frankincense and Orange blossom. These 2 notes form enveloping resinous depth that is impossible to miss.
In the central layer you notice Osmanthus and Spices carrying a harmonious floral direction. In the final layer the line is anchored through Fenugreek, Patchouli and Tonka bean, shaping a dry spicy trail.
The gender direction is unisex, which clarifies the composition character.
In summary Never Ever Om sounds complete from start to finish — the first stage creates momentum, the middle layer carries the identity, while the drydown anchors the memory. These are the fragrances best judged in wear.
| Gender | Unisex |
| Brand | Lush |
| Segment | Massmarket perfumery |
| Country | United Kingdom |
| Website | http://www.lush.com |
| Year of production | 2019 |
| Status | Produced |
| Concentration | Eau de toilette |
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