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Perfume extract
Lush New Romantics
Gender:
Unisex
Segment:
Lux perfumes
Fragrance information:
New Romantics — fresh energy from Lush
Lush New Romantics is a 2024 fragrance by Lush, the British brand that turned freshness, ethics and an independent approach to personal care into a distinctive philosophy.
This composition continues the brand's signature approach: the fragrance sounds lively and expressive, without trying to conform to the strict boundaries of conventional gendered perfumery.
New Romantics is presented as an extrait de parfum and positioned as a unisex fragrance.
It will appeal to those who choose perfume not according to formal distinctions between men's and women's fragrances, but by mood, intensity and their personal response on the skin.
The fragrance's character and olfactory profile
New Romantics' olfactory profile is built around a contrast of juicy citrus notes, spicy expressiveness and green herbaceousness.
An energetic black pepper can be felt at the heart of the composition: it adds warmth, dynamism and a slight piquancy, without turning the fragrance into a heavy oriental accord.
The citrus facet reinforces the sensation of purity and freshness.
The citrus accord and orange make the composition bright, sparkling and noticeable from the very first minutes, while davana introduces a green, slightly bitter nuance with a soft fruity undertone.
As a result, New Romantics comes across as a rich, spicy-green citrus fragrance with an energetic character.
It does not disappear into the air without a trace and can create a distinctive scent cloud around the wearer.
Longevity and sillage
The stated sillage of New Romantics is very strong, so the fragrance calls for confident and deliberate application.
An extrait de parfum smells denser and deeper than lighter concentrations, while the spicy and green accents help the composition retain its character as it develops.
For everyday wear, it is worth taking the fragrance's intensity into account and starting with a small number of sprays, gradually finding a comfortable amount for your skin, the weather and the occasion.
Exact recommendations for applying this release to skin and clothing have not been provided, so it is especially important to give the fragrance time to develop and avoid applying it too generously.
When to wear New Romantics
The citrus-green profile feels especially natural in warm weather, during the day and in situations where you want to emphasize the energy of your look.
At the same time, its high intensity makes New Romantics suitable for a cool evening, when the spicy accent unfolds with greater volume and expressiveness.
This is a fragrance for those who enjoy noticeable compositions with character: fresh but not muted, bright but not simplistic.
It may appeal to fans of unconventional citrus perfumery and to those looking for a versatile fragrance with strong sillage that can work with both casual looks and bolder stylistic combinations.
Its place in the brand's style
New Romantics reflects Lush's important idea of a lively, emotional perfume that is perceived not as a flawlessly polished accessory, but as an independent statement.
Its combination of citrus freshness, spicy sharpness and green depth makes this release a striking example of the brand's contemporary unisex perfumery.
As a direction for further exploration, you might want to consider Brocard Spicy Clementine.
It may also interest those drawn to bright citrus accents with a spicy mood, although New Romantics stands out with a more powerful sillage and a more expressive green facet.
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