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Home Fragrances Lush Gorilla Perfume What Would Love Do
Bottle photo Lush
Bottle photo Lush
Bottle photo Lush
Image Lush
Image Lush
Image Lush
Eau de toilette

Lush What Would Love Do

Gender image: Unisex
Gender:
Unisex
Segment image
Segment:
Lux perfumes
Fragrance information:

The house of Lush gifted the world with What Would Love Do in 2016. A unisex fragrance rooted in the citrus and east families. Part of the Gorilla Perfume collection, available as eau de toilette.

Behind this fragrance stands the United Kingdom and its rich perfumery heritage. What Would Love Do Lush unfolds gradually, effortlessly, and with great refinement — a perfect choice for day or evening.

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Key fragrance characteristics

Better suited for:
Men and women (unisex)
Very high fragrance longevity

The fragrance is very long-lasting, staying on the skin for 12 hours or more, gradually revealing its notes

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Sillage
Extremely noticeable

The scent will linger in the air even after its wearer has left.

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Style
Everyday

The perfume has a fresh scent that is not too intense, so it does not overwhelm those around you with strong essences

Everyday
Concentration
Eau de toilette

A light and elegant fragrance with harmonious richness—the perfect balance between the depth of eau de parfum and the freshness of cologne

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Fragrance seasonality
Spring - Summer

Fragrances for spring and summer unfold with light citrus notes, floral and fruity accords, filling the composition with freshness, airiness, and a feeling of carefree lightness on warm days

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Perfume information

Description of the composition

The scent of What Would Love Do is built as an expressive line of development, where notes flow without rush and without gaps. The creative approach of Lush is clear in details that define the fragrance identity. No excess details, only what works, and the structure feels complete all the way through. Eau de toilette supports the right density and pace of development.

Without strict stage separation the notes arrive together with a deep balsamic mood: Benzoin, Coumarin, Lavender and Mandarin. In this case 4 notes work as one coherent layer, creating noble smoky warmth that reads as cohesive from the start.

The heart and base are perceived as a gradual shift without abrupt breaks, which preserves the scent identity through drydown.

The stylistic positioning is unisex, which clarifies the composition character.

From the group perspective the profile is anchored in Balsamic, Sweet, Green and Citrus. The palette also extends to Gourmet. Within olfactory families the scent maps to Citrus and East.

Overall What Would Love Do holds a coherent structure — the first stage creates momentum, the middle layer carries the identity, while the drydown anchors the memory. These are the scent structures best understood in wear.

Gender Unisex
Brand Lush
Segment Massmarket perfumery
Country United Kingdom
Website http://www.lush.com
Year of production 2016
Status Produced
Concentration Eau de toilette

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Composition pyramid

Note photo Benzoin
Benzoin
Note photo Coumarin
Coumarin
Note photo Lavender
Lavender

Mixed notes

Benzoin Coumarin Lavender Mandarin

Families

Family Citrus Citrus
Family East East

Fragrance characteristics

based on 2 opinions
Chords
Relevance
Dosage
Perception
Appearance quality
Similar
Persistence
The persistence of a fragrance is determined by how long it can be felt. It is a characteristic associated with ingredients that evaporate slowly. Persistence depends on the physical properties of the perfume ingredients—mainly their volatility and environmental factors such as temperature and humidity.
Persistence
High (5 to 12 hours)
4
Sillage
Imagine a light cloud of fragrance that, like an aeroplane trail, remains in the air after your appearance. This is the sillage - a subtle or vivid imprint left by the most diffuse element of a perfume composition. The sillage can be almost invisible when it is felt only by you and those around you. Or it can be so expressive that its presence is noticed even long after you have left.
Sillage
Noticeable
4
Complexity and depth
The complexity of a fragrance is the number and variety of notes that create a unique composition. A complex fragrance contains many different notes that reveal themselves on the skin. The depth of a fragrance is the richness and intensity of the fragrance. Fragrances with a deep composition include heavy and powerful notes that stay on the skin longer and affect others over long distances.
Complexity and depth
Medium and varied
2
Gender
This scale depicts gender focus and demonstrates how the brand positions the fragrance - as masculine, feminine or universal.
Male
50%
Unisex
50%
Female
0%
What kind of event
Date
0%
Wedding
0%
Sport
0%
Sleep
0%
For party
0%
For every day
50%
Sex
0%
For Holiday
0%
Theatre
0%
Office
50%
For what time of year / season
Winter
Winter
33%
Spring
Spring
33%
Summer
Summer
0%
Autumn
Autumn
33%
For what style / mood
Casual
100%
Gala
0%
Classic
0%
Avant-garde
0%
Romantic
0%
Sporty
0%
For what age
under 18
50%
18-25 years old
50%
26-35 years old
0%
36-45 years
0%
46+ years old
0%
Any
0%
On the skin
The optimum amount of atomisation on the skin is the balance at which the fragrance reveals itself in its entirety and sounds its best.
Spot
0%
Enter the cloud
0%
1-2 atomisations
100%
2-3 atomisations
0%
3-4 atomisations
0%
4-5 sprays
0%
Where is the best place to apply the fragrance?
The best places to apply a fragrance are the areas where it will reveal itself most fully and create the most vivid impression.
On the chest
0%
On the wrist
0%
On the knees
0%
On the back of the neck
50%
Behind the ears
0%
On the elbow
0%
On the abdomen
0%
On the back of the hand
0%
On clothes
50%
Не могу оценить
0%
On clothing
The optimum amount of atomisation of the fragrance on clothes, at which it reveals the best quality of the fragrance.
Spot
0%
Enter the cloud
0%
1-2 atomisations
100%
2-3 atomisations
0%
3-4 atomisations
0%
4-5 sprays
0%
Associations
Perfume associations are the emotions and images that pop into the imagination when you perceive its unique notes and accents
Freshness
50%
Exoticism
0%
Luxury
0%
Euphoria
0%
Passion
0%
Joy
50%
Calm
0%
Excitement
0%
Sadness
0%
Despair
0%
Effect
Fragrances can attract attention and evoke positive emotions, others can leave neutral, and others can cause negative associations and repel people.
Effect
Gathers compliments
5
Intensity
The intensity of a fragrance is like its ‘volume’, the degree of intensity and strength with which it is felt around you or on the surface.
Intensity
Very strong
4
Bottle
Bottle
High quality
4
Spray
Spray
High quality
4
Packaging quality
Perfume bottle packaging quality is about protection and aesthetic appeal, including strength, reliability, design and materials. High quality ensures the safety and security of the product, a good first impression and attractiveness
Packaging quality
High quality
4
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Fragrance trend

Reviews
Average rating
4.0
3 ratings
3 comments
5
33%
4
33%
3
33%
2
0%
1
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4/5
4
The fragrance delights with its bright floral note, wrapped in warm oriental accents. Gradually, the flowers recede, and the perfume transforms into a delicate sweet cloud. I really liked it
5/5
5
Why so many flowers here? The scent is too intense, and then a salty nuance appears, and lavender adds freshness and lightness to it. It's something unusual, it might not appeal to you at first, but if you wear it for a day or two, then it might really hook you 🌸
3/5
3
The creators of this fragrance, after many life twists and turns, met a female coach who asked them: «What would love do?» That sounds beautiful, of course, but oh how I wish we all had problems that could be solved by such a simple question! Nevertheless, that doesn't diminish the charm of the fragrance itself.

With a name like that, you'd expect something floral and sweet, but in reality, it turns out to be much more interesting and complex. At first, I think I smell buckwheat with light floral notes and a citrusy hint. The description mentions lavender, citrus, and cinnamon, but in the end, it all turns into ginger cookies that you don't want to eat, just smell. It's definitely about hippies, but amazing hippies who do without patchouli and Indian incense. Here, it's just nature, joy, and warmth
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