Bottle photo  Memo
Image  Memo
Eau de parfum

Memo Shams

Gender image: Unisex
Gender:
Unisex
Segment image
Segment:
Lux perfumes
Fragrance information:

The year 2011 gave us Shams Memo. By character, a unisex fragrance drawing from the east family. Released in eau de parfum.

The sillage is moderate — present, but never overpowering. Expect high longevity: it stays close to the skin for hours. The birthplace of this fragrance — France, a place with a refined nose. Shams Memo unfolds gradually, effortlessly, and with great refinement — a perfect choice for day or evening.

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Key fragrance characteristics

Perfume information

Description of the composition

The composition of Shams is built as a living composition, where layers reveal themselves smoothly and sequentially. The style of Memo is clear in details that define the fragrance identity. Nothing here feels random, and the fragrance holds its character from opening to trail. Eau de parfum supports a balanced rhythm of unfolding.

The internal accord map is driven by these accords: Balsamic, Citrus, Gourmet and Wood without random overlap. Secondary accord layers such as Spicy add depth to the backdrop. The stylistic positioning is unisex, which sharpens how the fragrance is perceived. In wear duration High indicates a stable lasting impression. In trail behavior Middle describes the way the scent radiates.

As soon as the fragrance opens you meet spicy sparkling first notes: Black Pepper, Ginger and Saffron.

In the central layer you sense Nagarmotha and Vetiver carrying a velvety sandalwood direction.

At olfactory-group level the structure relies on Spicy, Wood, Balsamic and Gourmet. Within olfactory families the composition sits in East.

In summary Shams sounds complete from start to finish — the start forms character, the central phase adds depth, and the base secures the trail. These are the scent structures best judged on skin.

Gender Unisex
Brand Memo
Segment Niche perfumery
Country France
Website https://www.memoparis.com/en/
Year of production 2011
Status Produced
Concentration Eau de parfum

Composition pyramid

Black Pepper
Ginger
Saffron
Nagarmotha
Vetiver
Birch
Labdanum
Styrax

Families

Fragrance characteristics

based on 2 opinions
Chords
Relevance
Dosage
Perception
Appearance quality
Similar
Persistence
The persistence of a fragrance is determined by how long it can be felt. It is a characteristic associated with ingredients that evaporate slowly. Persistence depends on the physical properties of the perfume ingredients—mainly their volatility and environmental factors such as temperature and humidity.
Persistence
High (5 to 12 hours)
4
Sillage
Imagine a light cloud of fragrance that, like an aeroplane trail, remains in the air after your appearance. This is the sillage - a subtle or vivid imprint left by the most diffuse element of a perfume composition. The sillage can be almost invisible when it is felt only by you and those around you. Or it can be so expressive that its presence is noticed even long after you have left.
Sillage
Medium
3
Complexity and depth
The complexity of a fragrance is the number and variety of notes that create a unique composition. A complex fragrance contains many different notes that reveal themselves on the skin. The depth of a fragrance is the richness and intensity of the fragrance. Fragrances with a deep composition include heavy and powerful notes that stay on the skin longer and affect others over long distances.
Complexity and depth
Medium and varied
2
Gender
This scale depicts gender focus and demonstrates how the brand positions the fragrance - as masculine, feminine or universal.
Male
50%
Unisex
50%
Female
0%
What kind of event
Date
50%
Wedding
0%
Sport
0%
Sleep
0%
For party
50%
For every day
0%
Sex
0%
For Holiday
0%
Theatre
0%
Office
0%
For what time of year / season
Winter
Winter
67%
Spring
Spring
0%
Summer
Summer
0%
Autumn
Autumn
33%
For what style / mood
Casual
0%
Gala
100%
Classic
0%
Avant-garde
0%
Romantic
0%
Sporty
0%
For what age
under 18
50%
18-25 years old
0%
26-35 years old
0%
36-45 years
0%
46+ years old
50%
Any
0%
On the skin
The optimum amount of atomisation on the skin is the balance at which the fragrance reveals itself in its entirety and sounds its best.
Spot
0%
Enter the cloud
0%
1-2 atomisations
100%
2-3 atomisations
0%
3-4 atomisations
0%
4-5 sprays
0%
Where is the best place to apply the fragrance?
The best places to apply a fragrance are the areas where it will reveal itself most fully and create the most vivid impression.
On the chest
0%
On the wrist
50%
On the knees
0%
On the back of the neck
0%
Behind the ears
50%
On the elbow
0%
On the abdomen
0%
On the back of the hand
0%
On clothes
0%
Не могу оценить
0%
On clothing
The optimum amount of atomisation of the fragrance on clothes, at which it reveals the best quality of the fragrance.
Spot
0%
Enter the cloud
0%
1-2 atomisations
100%
2-3 atomisations
0%
3-4 atomisations
0%
4-5 sprays
0%
Associations
Perfume associations are the emotions and images that pop into the imagination when you perceive its unique notes and accents
Freshness
50%
Exoticism
0%
Luxury
50%
Euphoria
0%
Passion
0%
Joy
0%
Calm
0%
Excitement
0%
Sadness
0%
Despair
0%
Effect
Fragrances can attract attention and evoke positive emotions, others can leave neutral, and others can cause negative associations and repel people.
Effect
Attracts attention
4
Intensity
The intensity of a fragrance is like its ‘volume’, the degree of intensity and strength with which it is felt around you or on the surface.
Intensity
Strong
3
Bottle
Bottle
High quality
4
Spray
Spray
High quality
4
Packaging quality
Perfume bottle packaging quality is about protection and aesthetic appeal, including strength, reliability, design and materials. High quality ensures the safety and security of the product, a good first impression and attractiveness
Packaging quality
High quality
4
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