Korean Perfumery: How K-Beauty Came to Fragrances
At first, the world fell in love with Korean creams and sheet masks. Then it was the turn of scent, ...
The house of Memo gifted the world with Vaadhoo in 2019. A unisex fragrance rooted in the spicy, east, and floral families. The fragrance was crafted by perfumer Alienor Massenet. By character, it falls into the spicy, green, and wood groups. The palette of this fragrance is exceptionally rich: traces of earthy / mossy, aromatic, whiteflower, and balsamic can also be found — a rare combination that makes this perfume truly one of a kind. The fragrance belongs to the Graines Vagabondes collection. Concentration — eau de parfum: exactly what it needs to be.
The sillage is noticeable — present, but never overpowering. A couple of sprays will carry you through the whole day — longevity is firmly high. Made in France, backed by a long and proud tradition. Vaadhoo Memo — the choice of those who appreciate depth and character in every detail.
The fragrance is highly persistent and lasts on the skin for up to 8–10 hours, gradually revealing its notes and allowing you to enjoy the full bouquet throughout the day
The scent is clearly present near you, but it does not fill the entire space
The perfume has a rich aroma that will help you stand out from the crowd and create a memorable image
A rich and elegant fragrance that gently unfolds on the skin and lasts most of the day, leaving a delicate trail
Fragrances for spring and summer unfold with light citrus notes, floral and fruity accords, filling the composition with freshness, airiness, and a feeling of carefree lightness on warm days
The composition of Vaadhoo unfolds as a living composition, where layers reveal themselves without rush and without gaps. The signature of Memo is evident from the opening to the final trail. No excess details, only what works, and the fragrance holds its character from opening to trail. Eau de parfum keeps the depth and body this composition needs.
Right at the start you sense aromatic herbal opening notes: Basil, Black Currant Buds and Ginger.
In the heart you sense Geranium, Immortelle and Jasmine holding a velvety rose-iris direction.
The accord profile is shaped by these accords: Balsamic, Aromatic, Citrus and Floral without random overlap. Background accords such as Wood enrich the profile without taking over. The stylistic positioning is unisex, which makes the scent profile easier to read. For persistence High indicates a stable lasting impression.
At olfactory-group level the structure relies on Aromatic, Balsamic, Earthy / Mossy and Green. The palette also extends to Spicy, Whiteflower, Wood and Floral.
Taken together Vaadhoo reads as a cohesive composition — the start forms character, the heart develops the core line, and the base secures the trail. These are the scent structures best experienced through real development.
| Gender | Unisex |
| Brand | Memo |
| Segment | Niche perfumery |
| Country | France |
| Website | https://www.memoparis.com/en/ |
| Year of production | 2019 |
| Status | Produced |
| Concentration | Eau de parfum |
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