Lilac as a key note: 6 fragrances for note connoisseurs
Lilac is one of the most recognizable scents of childhood. The bush at grandmother's house. The bouq...
Ohhh Light New Brand, released in 2018, is positioned as a feminine fragrance, falling within the fruit and floral families. An eau de parfum — light-footed, but utterly unforgettable.
Country of origin — the United States. Ohhh Light New Brand unfolds gradually, effortlessly, and with great refinement — a perfect choice for day or evening.
The fragrance is highly persistent and lasts on the skin for up to 8–10 hours, gradually revealing its notes and allowing you to enjoy the full bouquet throughout the day
The scent is clearly present near you, but it does not fill the entire space
The perfume has a rich aroma that will help you stand out from the crowd and create a memorable image
A rich and elegant fragrance that gently unfolds on the skin and lasts most of the day, leaving a delicate trail
Fragrances for spring and summer unfold with light citrus notes, floral and fruity accords, filling the composition with freshness, airiness, and a feeling of carefree lightness on warm days
The scent of Ohhh Light evolves as an expressive line of development, where accents shift with precision and warmth. The signature of New Brand comes through in details that define the fragrance identity. Nothing here feels random, and the composition keeps a clear direction. Eau de parfum keeps a balanced rhythm of unfolding.
The accord profile is built around these accords: Citrus, Floral, Fruit and Musc without random overlap. Secondary accord layers such as Wood and Mineral add depth to the backdrop. The stylistic positioning is feminine, which sharpens how the fragrance is perceived.
When the pyramid is blended into one block the notes arrive together with a architectural woody mood: Amber, Apple, Bamboo, Bellflower, Cedar, Jasmine and Lemon.
The inner phases are perceived as a continuous motion from lift to depth, which preserves the scent identity through drydown.
At the note-group layer the composition is built around Balsamic, Fruit, Wood and Floral. The palette also extends to Whiteflower, Citrus and Musk.
In summary Ohhh Light reads as a cohesive composition — the opening sets direction, the central phase adds depth, while the drydown anchors the memory. This is the type of composition best judged in wear.
| Gender | Female |
| Brand | New Brand |
| Segment | Massmarket perfumery |
| Country | United States |
| Website | http://fragluxe.com |
| Year of production | 2018 |
| Status | Produced |
| Concentration | Eau de parfum |
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