The art of perfume marketing: how fragrance is sold
A fragrance cannot be seen, touched, or displayed on a shelf like a dress. Yet it is sold by the mil...
1996: the world took its first breath of Moon 1996 Oriflame. A feminine fragrance from the wood, musk, and floral families. The fragrance concentration is eau de toilette.
Brand country — Sweden. Moon 1996 Oriflame — the choice of those who appreciate depth and character in every detail.
The fragrance is very long-lasting, staying on the skin for 12 hours or more, gradually revealing its notes
The scent will linger in the air even after its wearer has left.
The perfume has a fresh scent that is not too intense, so it does not overwhelm those around you with strong essences
A light and elegant fragrance with harmonious richness—the perfect balance between the depth of eau de parfum and the freshness of cologne
Fragrances for spring and summer unfold with light citrus notes, floral and fruity accords, filling the composition with freshness, airiness, and a feeling of carefree lightness on warm days
The note pyramid of Moon 1996 unfolds as an expressive line of development, where notes flow smoothly and sequentially. The creative approach of Oriflame is clear in the pacing of the notes and the overall aesthetic. No excess details, only what works, and the structure feels complete all the way through. Eau de toilette sets the right density and pace of development.
From the group perspective the structure relies on Spicy, Citrus, Floral and Wood. The palette also extends to Musk and Whiteflower. From a family perspective the composition sits in Floral, Musk and Wood.
In the top tier you catch piquant warm first notes: Cardamom and Citrus accord.
In the middle phase you notice Floral Notes keeping a opulent floral direction.
The accord architecture is built around these accords: Citrus, Floral, Musc and Wood with each one in a clear role. Background accords such as Powdery and Spicy expand the olfactory volume in the background. The gender direction is feminine, which clarifies the composition character.
In summary Moon 1996 holds a coherent structure — the opening sets direction, the central phase adds depth, while the drydown anchors the memory. This is the type of composition best experienced through real development.
| Gender | Female |
| Brand | Oriflame |
| Segment | Massmarket perfumery |
| Country | Sweden |
| Website | http://www.oriflame.com |
| Year of production | 1996 |
| Status | Produced |
| Concentration | Eau de toilette |
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