The art of perfume marketing: how fragrance is sold
A fragrance cannot be seen, touched, or displayed on a shelf like a dress. Yet it is sold by the mil...
Paolo Gigli is an Italian perfume house with a rich history dating back to 1950. Its fragrances have always been distinguished by their sophistication and attention to detail.
In 2009, the brand introduced Aria, a women’s eau de parfum that instantly won the hearts of lovers of oriental and floral compositions.
Aria is a symphony of contrasts: juicy citrus fruits and sweet fruits intertwine with a lush bouquet of white flowers, culminating in warm woody-musky accords.
The fragrance evokes a feeling of freedom and effortless elegance, making it perfect for both daytime strolls and romantic evenings.
The composition opens with a sparkling cocktail of citrus freshness and tropical sweetness.
Then, at its heart, a luxurious floral garden blooms, with gardenia, jasmine, and rose taking centre stage. The trail is cosy and enveloping, with notes of vanilla, sandalwood, and musk.
Thanks to its moderate trail, Aria wears delicately yet remains memorable for a long time.
Fans of Aria are sure to enjoy Dior Addict Eau Fraiche (2014), Oriflame Together Her Eau de Toilette, and Zadig & Voltaire Tome 1 La Pureté (2017).
These fragrances share a floral-oriental character and the playful quality so cherished in Aria.
If you are looking for a refined, feminine, multifaceted fragrance to inspire you every day, Paolo Gigli Aria is a wonderful choice. Let this melody play on your skin!
The fragrance is highly persistent and lasts on the skin for up to 8–10 hours, gradually revealing its notes and allowing you to enjoy the full bouquet throughout the day
It can be felt in close proximity, but does not attract the attention of those around you
The perfume has a rich aroma that will help you stand out from the crowd and create a memorable image
A rich and elegant fragrance that gently unfolds on the skin and lasts most of the day, leaving a delicate trail
Perfumes for the fall and winter seasons often contain notes of vanilla, spices, ambergris, wood, and other warm accords, creating a feeling of comfort and warmth during the cold months
The olfactory pyramid of Aria by Paolo Gigli is traditionally divided into three acts. The top notes sparkle with bergamot, lemon, and pineapple.
The heart of the composition is a luxurious bouquet of gardenia, jasmine, lily, lily of the valley, and rose.
The composition is completed by a warm, long-lasting base of amber, musk (white musk), patchouli, sandalwood, vanilla, and Virginia cedar. This combination lends the fragrance depth and harmony.
| Gender | Female |
| Brand | Paolo Gigli |
| Segment | Niche perfumery |
| Country | Italy |
| Website | http://www.gprofumi.it |
| Year of production | 2009 |
| Status | Produced |
| Concentration | Eau de parfum |
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