The art of perfume marketing: how fragrance is sold
A fragrance cannot be seen, touched, or displayed on a shelf like a dress. Yet it is sold by the mil...
2007: the world took its first breath of I'M Going For Men Puma. By character, a masculine fragrance drawing from the aromatic family. Created as part of the I'M Going collection. Offered in eau de toilette concentration.
Country of origin — Germany, and that already says something about the quality. I'M Going For Men Puma unfolds gradually, effortlessly, and with great refinement — a perfect choice for day or evening.
The fragrance is very long-lasting, staying on the skin for 12 hours or more, gradually revealing its notes
The scent will linger in the air even after its wearer has left.
The perfume has a fresh scent that is not too intense, so it does not overwhelm those around you with strong essences
A light and elegant fragrance with harmonious richness—the perfect balance between the depth of eau de parfum and the freshness of cologne
Fragrances for spring and summer unfold with light citrus notes, floral and fruity accords, filling the composition with freshness, airiness, and a feeling of carefree lightness on warm days
The olfactory structure of I'M Going For Men is shaped as a continuous scent journey, where accents shift smoothly and sequentially. The creative approach of Puma is clear in the way notes appear and fade. Nothing here feels random, and the structure feels complete all the way through. Eau de toilette sets the right density and pace of development.
From the group perspective the composition is built around Fruit, Citrus, Sweet and Balsamic. The palette also extends to Musk and Aromatic. From a family perspective the fragrance belongs to Aromatic.
From the first breath you sense vibrant berry top notes: Apple, Pineapple and Tangerine.
At the foundation the composition is fixed through Caramel, Frankincense and musk, extending a caramel-warm trail.
The olfactory framework is shaped by these accords: Balsamic, Citrus, Gourmet and Fruit without random overlap. Background accords such as Musc expand the olfactory volume in the background. The stylistic positioning is masculine, which clarifies the composition character.
In summary I'M Going For Men reads as a cohesive composition — the start forms character, the heart develops the core line, and the base secures the trail. This is the type of composition best experienced in wear.
| Gender | Male |
| Brand | Puma |
| Segment | Massmarket perfumery |
| Country | Germany |
| Website | https://ru.puma.com |
| Year of production | 2007 |
| Status | Produced |
| Concentration | Eau de toilette |
| License holder | Procter & Gamble |
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