The art of perfume marketing: how fragrance is sold
A fragrance cannot be seen, touched, or displayed on a shelf like a dress. Yet it is sold by the mil...
The year 2012 gave us Follow That Yellow Flower (Siga Aquela Flor Amarela) Quem Disse Berenice. This is a feminine fragrance rooted in the floral family. The fragrance was crafted by perfumer Sonia Constant.
Brand country — Brazil: a place that truly knows its way around a great scent. A rich, layered composition that reveals itself differently depending on your mood and the time of day.
One of those fragrances you never forget, even years later. The official website of Quem Disse Berenice — http://www.majenty.com/.
The fragrance is very long-lasting, staying on the skin for 12 hours or more, gradually revealing its notes
The scent will linger in the air even after its wearer has left.
The perfume has a rich aroma that will help you stand out from the crowd and create a memorable image
A rich and elegant fragrance that gently unfolds on the skin and lasts most of the day, leaving a delicate trail
Perfumes for the fall and winter seasons often contain notes of vanilla, spices, ambergris, wood, and other warm accords, creating a feeling of comfort and warmth during the cold months
The note pyramid of Follow That Yellow Flower (Siga Aquela Flor Amarela) is built as a layered story, where layers reveal themselves without rush and without gaps. The signature of Quem Disse Berenice comes through in the pacing of the notes and the overall aesthetic. No excess details, only what works, and the fragrance holds its character from opening to trail.
The accord architecture is driven by these accords: Citrus, Floral, Musc and Wood with each one in a clear role. Secondary accord layers such as Amber expand the olfactory volume in the background. The stylistic positioning is feminine, which makes the scent profile easier to read.
In the top tier you sense fresh floral opening notes: Freesia and Mandarin.
At the core of development you detect Jasmine, Lily of the Valley and Magnolia carrying a silky white floral direction.
At the note-group layer the structure relies on Floral, Citrus, Whiteflower and Ambery. The framework further includes Wood and Musk. At family level the composition sits in Floral.
Overall Follow That Yellow Flower (Siga Aquela Flor Amarela) reads as a cohesive composition — the first stage creates momentum, the middle layer carries the identity, and the base secures the trail. This is the type of composition best understood in wear.
| Gender | Female |
| Brand | Quem Disse Berenice |
| Segment | Massmarket perfumery |
| Country | Brazil |
| Website | http://www.quemdisseberenice.com.br/Pages/bemvindo.aspx |
| Year of production | 2012 |
| Status | Produced |
| Concentration | Eau de parfum |
| License holder | Grupo Boticario |
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