The art of perfume marketing: how fragrance is sold
A fragrance cannot be seen, touched, or displayed on a shelf like a dress. Yet it is sold by the mil...
Selection Excellence and No 7 — a combination worth experiencing. By character, a unisex fragrance drawing from the fruit and floral families. Released in eau de parfum.
Country of origin — Russia. No 7 Selection Excellence — the choice of those who appreciate depth and character in every detail.
If fragrances could speak, this one would say: 'You made the right choice.' The official website of Selection Excellence — http://renesolange.ru.
The fragrance is very long-lasting, staying on the skin for 12 hours or more, gradually revealing its notes
The scent will linger in the air even after its wearer has left.
The perfume has a fresh scent that is not too intense, so it does not overwhelm those around you with strong essences
A rich and elegant fragrance that gently unfolds on the skin and lasts most of the day, leaving a delicate trail
Fragrances for spring and summer unfold with light citrus notes, floral and fruity accords, filling the composition with freshness, airiness, and a feeling of carefree lightness on warm days
The scent of No 7 is shaped as a cohesive olfactory arc, where notes flow with precision and warmth. The style of Selection Excellence is recognizable from the opening to the final trail. No excess details, only what works, and the fragrance holds its character from opening to trail. Eau de parfum keeps the right density and pace of development.
The accord architecture is built around these accords: Floral, Fruit, Musc and Amber with each one in a clear role. The stylistic positioning is unisex, which clarifies the composition character.
As soon as the fragrance opens you detect juicy fruity first notes: Kiwi, Lily, Mango and Pineapple.
When the opening settles you meet Cactus, Grass, Hibiscus, Pear, Raspberry and Watermelon keeping a soft nectarous direction. In the final layer the line is anchored through Ambergris and musk, extending a viscous resinous trail.
From the group perspective the profile is anchored in Fruit, Whiteflower, Green and Floral. The framework further includes Ambery and Musk. At family level the scent maps to Floral and Fruit.
In summary No 7 reads as a cohesive composition — the first stage creates momentum, the heart develops the core line, and the base secures the trail. This is the type of composition best experienced in wear.
| Gender | Unisex |
| Brand | Selection Excellence |
| Segment | Premium perfumery |
| Country | Russia |
| Website | http://www.selexcellence.com |
| Status | Produced |
| Concentration | Eau de parfum |
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