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SIU Pura Vida is a women's eau de parfum released in 2023.
The composition was created for those who enjoy sunny, noticeable and slightly playful fragrances with a gourmand mood, but without excessive heaviness.
The release belongs to SIU, a perfume brand from the Netherlands that produces women's and unisex fragrances in eau de parfum concentration.
The name Pura Vida translates as “pure life” and perfectly conveys the fragrance's mood: carefree, warm and filled with the joy of the moment.
It combines the juicy freshness of citrus, the tropical softness of coconut and the airy sweetness of chewing gum, giving the composition a modern, emotional character that is easy to remember.
On the skin, Pura Vida starts out bright and sparkling, then gradually becomes more floral and creamy.
The white-floral facet gives the fragrance femininity and volume, while dry woods and white musk in the dry-down make it cleaner, softer and calmer.
The transitions between the stages of development are smooth: the sweetness does not disappear completely, but takes on a more delicate, well-groomed character.
The overall impression of Pura Vida is a sunny floral-gourmand fragrance with a fruity-citrus accent.
It will appeal to fans of compositions that lift the mood, smell beautiful in warm weather and do not require a special occasion to wear.
At the same time, the fragrance is expressive enough to become a personal detail of an outfit rather than simply a light aromatic background.
Pura Vida has moderate sillage: the fragrance is noticeable around the wearer but does not try to fill the entire space.
This is a successful balance for everyday wear, the office, walks, meetings with friends and summer events.
Temperature and skin type affect how the composition is perceived: in warm conditions, the citrus-coconut opening develops more actively, while flowers and the musky-woody background become more noticeable on cool skin.
For application to the skin, 1 to 2 sprays are enough. This allows the composition to develop gradually while maintaining a comfortable intensity.
You can apply 2 to 3 sprays to clothing, especially if you want to extend the fragrance's performance and leave a more noticeable trail.
It is best to start with the minimum amount and then add one more spray depending on the situation.
Pura Vida was created by Maud Chabanis, Batiste Jumo and Xavier Blaisot.
The work of three perfumers can be felt in the formula's layers: the opening is juicy and playful, the floral heart is rich, and the base is clean and composed.
As a result, the fragrance combines the lightness of its first impression with a full development on the skin.
Pura Vida helps reveal SIU's character as a brand that creates emotional, approachable modern compositions.
The fragrance may appeal to those looking for a feminine perfume with coconut softness, white flowers and an unusual sweet accent.
For further exploration of a similar mood, consider Estée Lauder Bronze Goddess Eau Fraiche (2014), which also conveys a warm, sunny and relaxed scent profile.
The fragrance is highly persistent and lasts on the skin for up to 8–10 hours, gradually revealing its notes and allowing you to enjoy the full bouquet throughout the day
It can be felt in close proximity, but does not attract the attention of those around you
The perfume has a fresh scent that is not too intense, so it does not overwhelm those around you with strong essences
A rich and elegant fragrance that gently unfolds on the skin and lasts most of the day, leaving a delicate trail
Fragrances for spring and summer unfold with light citrus notes, floral and fruity accords, filling the composition with freshness, airiness, and a feeling of carefree lightness on warm days
The top notes open the composition with chewing gum, a citrus accord, and coconut. The opening is sweet and fresh, with a tropical touch and a hint of playfulness.
Jasmine, orange blossom, and tuberose unfold at the heart. The white flowers lend the fragrance a feminine character, creamy depth, and a more pronounced floral quality.
The base consists of dry woods and white musk. They soften the sweetness, add a clean quality to the scent, and help the composition settle into a calm, well-groomed accord.
The full composition combines citrus, fruity, musky, sweet, white-floral, and woody notes. In terms of its olfactory profile, Pura Vida belongs to the floral and gourmand fragrance families.
| Gender | Female |
| Brand | SIU |
| Segment | Niche perfumery |
| Country | Netherlands |
| Website | https://siu.store |
| Year of production | 2023 |
| Status | Produced |
| Concentration | Eau de parfum |
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