Eau de parfum

SIU Pura Vida

Gender image: Female
Gender:
Female
Segment image
Segment:
Lux perfumes
Fragrance information:

The Character and History of the Fragrance

SIU Pura Vida is a women's eau de parfum released in 2023.

The composition was created for those who enjoy sunny, noticeable and slightly playful fragrances with a gourmand mood, but without excessive heaviness.

The release belongs to SIU, a perfume brand from the Netherlands that produces women's and unisex fragrances in eau de parfum concentration.

The name Pura Vida translates as “pure life” and perfectly conveys the fragrance's mood: carefree, warm and filled with the joy of the moment.

It combines the juicy freshness of citrus, the tropical softness of coconut and the airy sweetness of chewing gum, giving the composition a modern, emotional character that is easy to remember.

Development and Scent Profile

On the skin, Pura Vida starts out bright and sparkling, then gradually becomes more floral and creamy.

The white-floral facet gives the fragrance femininity and volume, while dry woods and white musk in the dry-down make it cleaner, softer and calmer.

The transitions between the stages of development are smooth: the sweetness does not disappear completely, but takes on a more delicate, well-groomed character.

The overall impression of Pura Vida is a sunny floral-gourmand fragrance with a fruity-citrus accent.

It will appeal to fans of compositions that lift the mood, smell beautiful in warm weather and do not require a special occasion to wear.

At the same time, the fragrance is expressive enough to become a personal detail of an outfit rather than simply a light aromatic background.

Longevity and Sillage

Pura Vida has moderate sillage: the fragrance is noticeable around the wearer but does not try to fill the entire space.

This is a successful balance for everyday wear, the office, walks, meetings with friends and summer events.

Temperature and skin type affect how the composition is perceived: in warm conditions, the citrus-coconut opening develops more actively, while flowers and the musky-woody background become more noticeable on cool skin.

For application to the skin, 1 to 2 sprays are enough. This allows the composition to develop gradually while maintaining a comfortable intensity.

You can apply 2 to 3 sprays to clothing, especially if you want to extend the fragrance's performance and leave a more noticeable trail.

It is best to start with the minimum amount and then add one more spray depending on the situation.

Creators and Perfume Style

Pura Vida was created by Maud Chabanis, Batiste Jumo and Xavier Blaisot.

The work of three perfumers can be felt in the formula's layers: the opening is juicy and playful, the floral heart is rich, and the base is clean and composed.

As a result, the fragrance combines the lightness of its first impression with a full development on the skin.

Pura Vida helps reveal SIU's character as a brand that creates emotional, approachable modern compositions.

The fragrance may appeal to those looking for a feminine perfume with coconut softness, white flowers and an unusual sweet accent.

For further exploration of a similar mood, consider Estée Lauder Bronze Goddess Eau Fraiche (2014), which also conveys a warm, sunny and relaxed scent profile.

More than 94% of users recommend this fragrance!
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Key fragrance characteristics

Perfume information

Description of the composition

Pura Vida Fragrance Notes Pyramid

The top notes open the composition with chewing gum, a citrus accord, and coconut. The opening is sweet and fresh, with a tropical touch and a hint of playfulness.

Jasmine, orange blossom, and tuberose unfold at the heart. The white flowers lend the fragrance a feminine character, creamy depth, and a more pronounced floral quality.

The base consists of dry woods and white musk. They soften the sweetness, add a clean quality to the scent, and help the composition settle into a calm, well-groomed accord.

The full composition combines citrus, fruity, musky, sweet, white-floral, and woody notes. In terms of its olfactory profile, Pura Vida belongs to the floral and gourmand fragrance families.

Gender Female
Brand SIU
Segment Niche perfumery
Country Netherlands
Website https://siu.store
Year of production 2023
Status Produced
Concentration Eau de parfum

Composition pyramid

Chewing Gum
Citrus accord
Coconut
Jasmine
Orange blossom
Tuberose
Dry Wood
Musk

Families

Fragrance characteristics

based on 34 opinions
Chords
Relevance
Dosage
Perception
Appearance quality
Similar
Persistence
The persistence of a fragrance is determined by how long it can be felt. It is a characteristic associated with ingredients that evaporate slowly. Persistence depends on the physical properties of the perfume ingredients—mainly their volatility and environmental factors such as temperature and humidity.
Persistence
High (5 to 12 hours)
4
Sillage
Imagine a light cloud of fragrance that, like an aeroplane trail, remains in the air after your appearance. This is the sillage - a subtle or vivid imprint left by the most diffuse element of a perfume composition. The sillage can be almost invisible when it is felt only by you and those around you. Or it can be so expressive that its presence is noticed even long after you have left.
Sillage
Medium
3
Complexity and depth
The complexity of a fragrance is the number and variety of notes that create a unique composition. A complex fragrance contains many different notes that reveal themselves on the skin. The depth of a fragrance is the richness and intensity of the fragrance. Fragrances with a deep composition include heavy and powerful notes that stay on the skin longer and affect others over long distances.
Complexity and depth
Medium and varied
2
Gender
This scale depicts gender focus and demonstrates how the brand positions the fragrance - as masculine, feminine or universal.
Male
9%
Unisex
19%
Female
72%
What kind of event
Date
7%
Wedding
7%
Sport
3%
Sleep
3%
For party
7%
For every day
30%
Sex
7%
For Holiday
10%
Theatre
7%
Office
20%
For what time of year / season
Winter
Winter
9%
Spring
Spring
38%
Summer
Summer
44%
Autumn
Autumn
9%
For what style / mood
Casual
50%
Gala
12%
Classic
12%
Avant-garde
6%
Romantic
6%
Sporty
12%
For what age
under 18
9%
18-25 years old
26%
26-35 years old
28%
36-45 years
17%
46+ years old
9%
Any
11%
On the skin
The optimum amount of atomisation on the skin is the balance at which the fragrance reveals itself in its entirety and sounds its best.
Spot
6%
Enter the cloud
19%
1-2 atomisations
44%
2-3 atomisations
19%
3-4 atomisations
6%
4-5 sprays
6%
Where is the best place to apply the fragrance?
The best places to apply a fragrance are the areas where it will reveal itself most fully and create the most vivid impression.
On the chest
11%
On the wrist
19%
On the knees
4%
On the back of the neck
15%
Behind the ears
15%
On the elbow
11%
On the abdomen
4%
On the back of the hand
4%
On clothes
15%
Не могу оценить
4%
On clothing
The optimum amount of atomisation of the fragrance on clothes, at which it reveals the best quality of the fragrance.
Spot
6%
Enter the cloud
6%
1-2 atomisations
19%
2-3 atomisations
44%
3-4 atomisations
19%
4-5 sprays
6%
Associations
Perfume associations are the emotions and images that pop into the imagination when you perceive its unique notes and accents
Freshness
33%
Exoticism
10%
Luxury
5%
Euphoria
14%
Passion
5%
Joy
24%
Calm
5%
Excitement
5%
Sadness
0%
Despair
0%
Effect
Fragrances can attract attention and evoke positive emotions, others can leave neutral, and others can cause negative associations and repel people.
Effect
Attracts attention
4
Intensity
The intensity of a fragrance is like its ‘volume’, the degree of intensity and strength with which it is felt around you or on the surface.
Intensity
Strong
3
Bottle
Bottle
High quality
4
Spray
Spray
High quality
4
Packaging quality
Perfume bottle packaging quality is about protection and aesthetic appeal, including strength, reliability, design and materials. High quality ensures the safety and security of the product, a good first impression and attractiveness
Packaging quality
High quality
4
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Reviews
Average rating
5.0
39 ratings
39 comments
5
97%
4
3%
3
0%
2
0%
1
0%
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5/5
5
This is pure femininity: sensual, skin-like and dressed up. The tuberose is fresh, sweet and languid, surrounded by southern jasmine, orange blossom and warm wood. You can feel sunlight and strawberry juice; the scent pulls you south and on vacation. The musk is clean and soft. In my mind: white silk, light curtains and open windows. Luxurious tuberose remains in the sillage
5/5
5
Of all the scents, this one was my favorite by far. I’ve finally found a coconut I can wear comfortably. There isn’t much sweetness, which is a huge plus. I get delicate coconut milk surrounded by bright, clean-smelling white flowers, especially jasmine. The white feel of the composition is incredibly distinct. It doesn’t last long on skin, around a couple of hours, but it stays on a blotter for over a day
5/5
5
Right from the start, I get a very recognizable sweet gum, and it immediately takes me back to childhood. Back then, scents like this felt like real little treasures. The name Pura Vida translates as “pure life” and sounds a little grand, but the mood of the fragrance really is joyful and carefree. Then mandarins, flowers, and a light anticipation of travel join the gum. Gradually, a somewhat dry wood appears, while the tuberose becomes noticeable without turning suffocating at all. In the middle, for some reason, it reminded me of Daima Fragonard: there’s hardly any direct similarity, more like the overall feeling and a light almond note happened to overlap. This is my second favorite from SIU, and I’d be delighted to receive a full bottle as a gift) It’s beautiful, lifts my mood, and makes the day nicer
5/5
5
I expected a very sweet, cloying scent, but it turned out to be completely different. Coconut and vanilla opened softly at first, then some fresh nuances appeared, probably citrus. After a while, the composition shifted into a delicate powder, but the vanilla and coconut never disappeared. The scent is delicate, yet fairly rich and very noticeable
5/5
5
A cheerful gourmand scent with a holiday mood. The chewing gum brings back childhood and carefree summer days. At the heart are soft creamy tuberose and coconut cream, but there’s no sticky sweetness. A good option for anyone who likes nostalgia in perfumery
5/5
5
A very delicate yet noticeable fragrance that doesn’t overwhelm or try to shout louder than everyone around it. The fruity and floral notes are neat, interesting and quite unusual. Pura Vida is calm and light, not very trail-heavy, but beautiful in its own way. It’s suitable for everyday wear and all kinds of occasions
5/5
5
Bright bubblegum and citrus freshness come straight off the skin. Then the composition becomes softer: coconut sweetness, creamy white flowers and a touch of musk appear. The fragrance has a feminine character and is very memorable. The sillage is good, and so is the longevity, especially in the hair as it moves. It smells expensive and noticeable but not suffocating, with no sticky sweetness. I mainly smell white flowers and soft milky coconut. It wraps you in such a cozy way and is perfect for summer, I want to wear it all the time 🤍🥥
5/5
5
A very pleasant fragrance. Coconut together with jasmine gives a feeling of freshness and clean skin, but not laundry detergent. You simply feel freshly washed: morning, breakfast, sunshine outside the window and no problems. The longevity was pleasing too, it lasts at least five hours on me
5/5
5
I really like this fragrance, I love the white-floral style. It’s quite calm and not overpowering, so I can easily imagine wearing it not only in the evening but also to the office. I mostly smell jasmine and tuberose, with coconut also present, though here it mainly softens the sweetness and makes the flowers creamier. I don’t get any bubblegum on my skin. Overall, it’s pleasant, easy to wear, positive and very feminine
5/5
5
A very unusual contrast. First come juicy coconut and cheerful sweet gum, instantly creating a light holiday mood. Then the sweetness is muted, soft jasmine appears, and the composition becomes warmer and more serious thanks to musk and dry cool woods. In the end, the scent is sunny, delicious and slightly mysterious at once. The sillage is interesting and lasts well
5/5
5
I was really impressed and fell in love almost immediately after applying it. Jasmine and coconut ring out brightly here, while the white flowers create beautiful sillage without becoming stuffy or indolic. The scent shimmers and keeps changing slightly, so I definitely wouldn’t call it boring. An unusual composition, and that’s what I love about SIU. I’m already considering a full bottle
5/5
5
Based on the notes pyramid, I expected something completely different, so the fragrance pleasantly surprised me. Here, orange blossom, a sweet chewy note, jasmine and woody nuances blend together - bright, summery and anything but boring. The coconut is barely noticeable, hiding between bubblegum and jasmine; when I first met the fragrance, I didn’t even catch it) Like the other SIU fragrances, this one is comfortable and easy to wear, and that’s the brand’s strong point. And the bottles in this line are simply gorgeous, especially the one with a real pearl. So beautiful
5/5
5
This scent really touched my heart. I wear it with pleasure and constantly want to smell it again. It’s sweet and floral, and I also imagine ylang-ylang, although it isn’t in the pyramid. It instantly puts me in a better mood; for me, it’s a 100% hit
5/5
5
What a beauty 😻<br>First there’s a citrusy tartness, then coconut water and soft white flowers appear. The fragrance seemed familiar from the first spray; I even thought of mock orange, although my favorite delicate tuberose eventually emerged here 🤍 I adore it 🥰<br><br>It’s perfect for summer. It doesn’t suffocate, wears softly and gradually settles into a warm, pleasant musk, instantly putting you in a holiday mood...<br><br>A great option for those who love modern white-floral fragrances. For now, it’s the leading candidate for a full bottle
5/5
5
Wow, there’s chewing gum in the pyramid!<br>The composition certainly looks intriguing<br><br>I noticed it immediately: the whole box of samples smelled exactly like this. The sillage is bright and unusual; even before spraying, I decided I wanted a scent like this.<br><br>It opens with coconut gum, somewhat reminiscent of Intense Tiare by Montale. It’s sweet with astringency, and makes you want to go to the sea wearing minimal clothing (hello, Costa Rica!🌴).<br><br>The flowers here are thick, honeyed and astringent, while the citrus adds a pleasant tang. I like it.<br><br>At first the scent is very loud, but if you wait out the first few minutes, a beautiful sillage appears. The development is impressive: cheeky at first, then soft and creamy<br><br>Fans of Givenchy L’Interdit 🌼 and Giorgio Armani My Way will enjoy it. I adore both, so for me this is a successful combination

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