Батист Юмо

Baptiste Humaud is a young and promising perfumer whose name is rapidly gaining weight in the world of niche perfumery. His biography is a story of how a love for the art of fragrances and a passion for travel merged into a unique style that has already won the hearts of thousands of fans worldwide. Working with brands such as SIU and Zenogati, he proves that true magic is born at the intersection of cultures and emotions.

Path into Perfumery and Collaboration with Brands

Little is known about Baptiste Humaud's early years, but it is clear that his education and natural flair allowed him to quickly find his footing in the profession. His career as a perfumer began with experiments in private laboratories, followed by an invitation from the ambitious niche house SIU. It was for SIU that Humaud created an entire collection of fragrances, each becoming a small journey into a world of positive states. Also in the master's portfolio is work with Zenogati, a brand known for its philosophy of conscious luxury and use of rare ingredients.

Signature Style and Fragrance Philosophy

If you look closely at the names of Baptiste's popular creations, you'll easily notice a distinctive feature of his style: they are all dedicated to specific emotions and concepts of happiness. Dolce Far Niente (sweet idleness), Pura Vida (pure life), Hygge (coziness), Kefi (cheerfulness)—the perfumer transforms these words into olfactory images. His compositions are light, modern, often with an emphasis on woody and citrus notes, but most importantly, they are meant to bring joy, not just to be beautiful.

Humaud's handwriting is the ability to clothe abstract feelings in a tangible pyramid. His fragrances are rarely complex or somber; on the contrary, they are airy and life-affirming. At the same time, each perfume has its own depth, which unfolds not immediately but gradually, like a good book. This is especially evident in the SIU duo—Agape (unconditional love) and Eunoia (beautiful thinking)—where the perfumer uses unconventional combinations of musk, iris, and fresh aquatic notes.

Most Famous Works and Their Significance

The main star in Baptiste Humaud's portfolio is undoubtedly SIU - Hygge. This fragrance is considered the calling card not only of the master but also of the entire SIU brand. With it, the perfumer managed to convey a feeling of absolute warmth and security using notes of vanilla, cedar, and ambroxan. Equally popular are SIU - Dolce Far Niente (sweet mandarin with musk), SIU - Pura Vida (tropical cocktail of coconut and lime), and SIU - Sisu—a true hymn to resilience in a woody fougère interpretation.

The SIU collection created by Humaud now includes more than ten perfumes, among which particularly stand out Gigil (the urge to pinch from cuteness), Flawsome (beauty in imperfections), and Kefi (playful chypre unisex). Each of them is not just a perfume but a true emotional story that you want to experience again and again. Thanks to this approach, user reviews for SIU and personally for Baptiste Humaud are consistently enthusiastic: his fragrances receive high marks for originality and their ability to lift the mood.

Why You Should Pay Attention to the Work of Baptiste Humaud

Today, Baptiste Humaud is one of the most prominent representatives of a new generation of perfumers who are not afraid to speak to their audience in the language of emotions. His works are ideal for those who seek not just a scent in a fragrance but an emotional response. In an era of mass market, he remains faithful to niche aesthetics: quality ingredients, a well-thought-out pyramid, and a sincere idea at the core. If you are not yet familiar with his work, start with Hygge or Dolce Far Niente—and you will understand why thousands of people around the world have already recognized him as their favorite "nose."